The start of a new semester in the UAE brings a shift in pace. By sunrise, cafés are busy, roads are filled, and students are racing between lectures, part-time jobs, and social commitments. In the middle of it all, the daily commute becomes either an added stress or a moment to reset. With the new KICKS, Arabian Automobiles believes it has created a car that makes student life easier to manage and more enjoyable on the move.
From the outside, the compact crossover is pitched as youthful and practical. Inside, the cabin is designed to balance storage with comfort. Backpacks and sports equipment fit neatly in the boot, while smaller essentials such as chargers or snacks find space in multiple storage spots. Wireless charging is included, eliminating the need to scramble for cables during long days on campus.
Passengers also benefit from thoughtful design touches. Zero Gravity™ seats, developed with NASA-inspired research, aim to reduce fatigue on longer journeys, while a panoramic sunroof opens the space to natural light. With ample legroom, carpooling no longer feels cramped, a practical feature for students sharing rides.
Technology plays a key role in the KICKS’ appeal. Twin displays provide navigation and updates at a glance, while wireless Apple CarPlay® and Android Auto™ integrate seamlessly with phones. For downtime, a Bose® audio system transforms the car into a private concert or podcast studio — an appealing feature for young drivers seeking a balance between work and leisure.
On the road, the KICKS incorporates Nissan’s Safety Shield 360, a suite of driver-assist technologies designed to reduce risks in urban traffic. Features include lane departure warnings and emergency braking support. A 3D Around View Monitor makes parking on tight campuses less stressful, while ProPILOT helps manage longer drives with adaptive cruise and steering support.
Arabian Automobiles is also positioning the car with tailored offers for students and young professionals. Starting at AED 79,900, the model is available in four trims, with a back-to-school package that includes one year of insurance, three years of service, a five-year warranty, and five years of roadside assistance.
For those balancing studies, work, and weekend trips, the KICKS is marketed as a practical yet stylish option. Even small details — cupholders designed to keep drinks steady over speed bumps or the ability to strap in a backpack — reflect an emphasis on making everyday drives less complicated.
Arabian Automobiles describes the KICKS not just as transport but as a companion for the rhythm of student life. Whether commuting to class, driving home after late-night study sessions, or heading off on a road trip, the vehicle is pitched as a space to find calm in the middle of a packed schedule.
The message is clear: while lectures may demand focus, the drive does not have to. The KICKS, according to its makers, brings a touch of ease to the busiest days.
