Author: Sam Allcock
Sam Allcock
Sam Allcock is a seasoned media professional and content strategist with a passion for storytelling across digital platforms. As a contributor to Abu Dhabi Week, Sam brings a sharp editorial eye and a deep appreciation for the culture, innovation, and lifestyle that define the UAE capital. With over a decade of experience in journalism and public relations, he covers everything from local events and business trends to travel, dining, and community highlights. When he's not writing, Sam is exploring the hidden gems of Abu Dhabi, always on the lookout for the next story worth sharing.
Armaf Beauté, the makeup brand created by Armaf under the Sterling Group umbrella, made its official regional launch at Beautyworld Middle East in Dubai, introducing its inclusive collection designed to enhance natural skin and offer accessible luxury. With the global cosmetics market forecast to keep expanding beyond USD 296 billion, Armaf Beauté is targeting the affordable luxury category, blending skincare benefits into its makeup formulations. Its key items include Hydra Max Serum Primer, Skin Tint with SPF 30, Matte Max Foundation (SPF 20), Master Stroke Mascara, Glide It Eye Liner, Créme Touch Liquid Matte Lipstick, and Breathable Nail Enamel. “At…
The Jafza Cup presented by We One is back and bigger than ever, with 64 corporate teams from across Jebel Ali Free Zone preparing to compete in Dubai’s largest corporate cricket tournament as part of the Dubai Fitness Challenge. Hosted at the We One Community Cricket Ground in Mina Jebel Ali and organised by DP World, the month-long tournament takes place from 1 to 30 November 2025. It supports the Dubai Fitness Challenge’s annual call for everyone in the city to stay active for “30 minutes for 30 days”. Celebrating its third edition, the Jafza Cup has quickly become a…
Shane Lowry and Tommy Fleetwood made impressive starts to the 2025 Abu Dhabi HSBC Championship, finishing the first round tied for the lead after matching scores of eight under par 64. The pair, who have both previously lifted the trophy, were joined at the top of the leaderboard by Kazuma Kobori of New Zealand, South Africa’s Richard Sterne and France’s Adrien Saddier, forming a competitive five-way tie. Fleetwood delivered a composed performance without a single dropped shot, while Lowry’s round included nine birdies and just one bogey as this Rolex Series tournament got underway. “I’m enjoying it,” said Dubai resident…
The seventeenth edition of the Abu Dhabi World Professional Jiu-Jitsu Championship will return to Mubadala Arena, Zayed Sports City, from 12–22 November, held under the patronage of His Highness Sheikh Khaled bin Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Chairman of the Abu Dhabi Executive Council. The event continues to reinforce Abu Dhabi’s global leadership in the sport and its long-term commitment to supporting elite athletic achievement. The Organising Committee has confirmed that athlete registration has reached capacity, with an unprecedented 10,000 competitors from over 130 countries set to take part. This record turnout demonstrates the…
10X Health (USA) and REVIV Global (UK) have formed a strategic partnership with M42, the Abu Dhabi–headquartered global health group known for uniting clinical excellence with artificial intelligence and genomic science. Together, they are launching 10XREVIV, a pioneering new approach to precision nutrition in the Middle East. 10XREVIV represents an evolution in personalised health, leveraging deep genetic insight, advanced biomarker assessment and nutritional intelligence shaped by proprietary AI to create truly customised wellness pathways. At the foundation of the collaboration is the 10X Precision Nutrition System — a patented platform refined over more than a decade by 10X Health’s biotech…
Pico Play is continuing to strengthen its position in the Middle East, steadily building a reputation for quality craftsmanship and long-term contribution to the region’s attractions and leisure sector. September 2025 marks the first anniversary of the company’s fabrication facility in the Kingdom of Saudi Arabia, and its performance has already exceeded initial projections. As a global provider of leisure and entertainment solutions, Pico Play set up its advanced production hub in Al-Kharj, south of Riyadh, to serve increasing demand from clients across the Middle East. With this demand continuing to grow, the company has brought forward its expansion timeline…
As Dubai enters the festive period, Riva Beach Club on Palm Jumeirah invites guests to celebrate by the sea. Offering golden beaches, calm waters and an effortlessly chic atmosphere, Riva is unveiling a curated calendar of experiences, including weekly gatherings, Christmas dining and a memorable New Year’s Eve celebration. Early bird pricing is available until 10 November 2025 for those looking to secure their spot with added value. Christmas Day Brunch – Celebrate in True Riva Style Gather your loved ones for a spectacular Christmas feast that blends beachside charm with festive cheer. Indulge in an unlimited buffet of holiday…
Phoenix Group PLC (PHX: ADX), an IHC-backed leader in digital asset computing infrastructure, has confirmed the activation of its hydropower-supported 30MW mining operation at Ethiopia’s Bole Lemi Industrial Park, developed in partnership with Ethiopian Electric Power. The milestone reflects Phoenix Group’s expansion into markets rich in renewable energy and supports its trajectory toward scaling to a full 1GW of compute capacity. The initiative also highlights the UAE’s continued commitment to fostering innovative and sustainable global technology projects. Carried out under the patronage of Abu Dhabi leadership, the collaboration merges Ethiopia’s hydropower capabilities with Phoenix Group’s operational and deployment expertise in…
Race to Dubai leader Rory McIlroy is set on finally claiming the Abu Dhabi HSBC Championship title as the tournament marks its 20th edition this week, targeting the Falcon Trophy to complete his impressive record in the UAE. The Northern Irishman has enjoyed remarkable success across the region, with seven of his 20 DP World Tour titles secured in the Emirates. His victories include four Hero Dubai Desert Classic trophies and three DP World Tour Championship wins since first competing in the UAE in 2006. Yet despite contending regularly in Abu Dhabi, including four runner-up finishes, McIlroy has yet to…
KSA, November 4, 2025 – The Saudi Film Commission (SFC), one of the 11 cultural sector commissions overseen by the Saudi Ministry of Culture, has introduced a next-generation virtual production soundstage at JAX Film Studios in Riyadh. The film-ready virtual production volume has been custom-designed by Pixomondo and utilises Sony’s latest VERONA Crystal LED panel technology, marking a major step forward in the Kingdom’s production infrastructure. The stage features: The wider JAX Film Studios complex provides a fully integrated filming environment, including two 1,500-square-metre soundstages, executive lounge facilities, a professional-grade screening theatre, and comprehensive office and preparation spaces for film…