Author: Sam Allcock
Sam Allcock
Sam Allcock is a seasoned media professional and content strategist with a passion for storytelling across digital platforms. As a contributor to Abu Dhabi Week, Sam brings a sharp editorial eye and a deep appreciation for the culture, innovation, and lifestyle that define the UAE capital. With over a decade of experience in journalism and public relations, he covers everything from local events and business trends to travel, dining, and community highlights. When he's not writing, Sam is exploring the hidden gems of Abu Dhabi, always on the lookout for the next story worth sharing.
In a world increasingly dominated by digital interactions and social media superficiality, LG Electronics has launched a heartfelt new global campaign titled “Radio Optimism”. Designed to reinforce its long-standing brand promise “Life’s Good”, the campaign seeks to counter rising feelings of disconnection by leveraging the power of music to strengthen meaningful human bonds. At the center of the campaign is an interactive digital platform where users can create and send personalized songs using AI-powered tools. Inspired by the communal warmth of traditional radio, “Radio Optimism” invites people to craft heartfelt musical messages and generate matching album art, turning digital outreach…
Global biosciences company IFF has released its 2024 Do More Good Report, showcasing a year of meaningful environmental and social progress, as well as major innovations aimed at reducing emissions and promoting sustainability across its operations and product lines. The annual report, released under the new theme The Science of Possible, is built around four key pillars: Conscious Sourcing, Intentional Innovation, Partnerships of Impact, and Operating for the Future. IFF, a global leader in flavors, fragrances, food ingredients and health sciences, reported that in 2024 alone, its solutions helped customers avoid 27.3 million metric tons of carbon dioxide equivalent emissions…
Orange Jordan Announces Winners of 2025 “Inspiring Change” Award Honoring Women in TechTop prizes go to Wasil, Genskin, SOHO ERP, and BitMal in newly expanded edition promoting digital innovation and women’s leadership Amman – June 25, 2025 – Orange Jordan has revealed the winners of its 2025 “Inspiring Change” Award, spotlighting women leaders in tech whose innovations create sustainable social and environmental impact. Supported by Capital Bank and in partnership with Int@j’s SHETECHS initiative, this year’s award included a new Fintech category, broadening the platform for creative tech solutions in Jordan. Top honors went to: The awards were judged on…
Rising juniors from Georgetown University in Qatar (GU-Q) spent their summer break not in classrooms but on the Greek islands, where they tackled climate change and marine science using cutting-edge technology and on-the-ground research. Students Adeena Hossain, Gwyneth Estomo, Tuan Nguyen, Raikhan Primbetova, and Saroosh Zahid were selected for the two-week program, “Sensing Marine Ecosystem Health & Climate Impacts from Space,” organized by Georgetown’s Earth Commons Institute in collaboration with National and Kapodistrian University of Athens (NKUA). “It was an immersive experience that combined academia with hands-on oceanographic fieldwork,” said Adeena. The program featured satellite data analysis, coastal sampling, and…
Emirates passengers experienced minimal travel disruption following regional events on the night of June 23, as the airline rapidly activated contingency plans to maintain safe and reliable operations. While a few flights encountered longer routes due to airspace congestion and a limited number of services were briefly suspended, Emirates reported no diversions and prompt resumptions to regular scheduling within hours. Demonstrating operational resilience, Emirates safely served over 1.7 million passengers on more than 5,800 flights across its global network over the past two weeks, rerouting flights as necessary to avoid conflict zones while upholding its core commitment to safety. Flights…
The Ericsson Mobility Report released this month reveals continued global momentum for Fixed Wireless Access (FWA) and 5G, with FWA expected to account for over 35% of new fixed broadband connections and reach 350 million connections by 2030. As 5G capabilities evolve, FWA emerges as a powerful alternative to wired infrastructure—particularly in underserved regions—offering service providers the flexibility to roll out high-speed broadband where cables can’t reach. The report forecasts 5G subscriptions will reach 2.9 billion globally by end of 2025, representing around a third of all mobile subscriptions. That figure is projected to hit 6.3 billion by 2030, with…
In a decisive move to combat the climate crisis, the Emirates Green Building Council (EmiratesGBC) convened its 14th Annual Congress across Dubai and Abu Dhabi, rallying stakeholders under the theme ‘Mission to 1.5C: Be Bold on Buildings’. The event underscored the built environment’s pivotal role in meeting the UAE’s Net Zero by 2050 strategy, spotlighting the urgency of aligning national policies and market practices with global climate goals. The two-day congress brought together regulators, industry leaders, academia, and civil society, setting ambitious yet achievable short-, medium-, and long-term goals rooted in the UAE’s Third Nationally Determined Contribution (NDC 3.0) and…
In a pivotal move to elevate Oman’s global identity, Oman Air has signed a Memorandum of Understanding (MoU) with the Nation Brand Office, aligning the airline’s mission with Oman’s newly launched national branding campaign. The agreement marks a strategic collaboration between two of the country’s most visible institutions, amplifying Oman’s voice in global tourism, trade, and cultural narratives. The Nation Brand initiative, introduced earlier this year by His Majesty Sultan Haitham bin Tarik, aims to share the Sultanate’s heritage, values, and forward-looking ambitions with the world. As one of the first institutions to formally adopt this branding framework, Oman Air…
In celebration of International Women’s Day 2025, the Merck Foundation, the philanthropic arm of Merck KGaA Germany, reaffirmed its commitment to empowering women and girls across Africa. The foundation, in partnership with First Ladies of Africa, Ministries of Health, Education, Gender, and Communication, continues a 13-year journey of impactful development programs that place women and girls at the forefront of change. “Empowering girls and women is at the core of all our initiatives,” said Senator Dr. Rasha Kelej, CEO of Merck Foundation and one of Africa’s most influential women for six consecutive years. “We recognize the immense potential of women…
This summer, The Hotel Galleria Jeddah, Curio Collection by Hilton, invites guests to indulge in an elegant city break with its Summer 2025 Campaign, offering up to 20% off room bookings. Whether you’re planning a chic staycation or exploring Jeddah’s unique charm, the offer delivers luxury, comfort, and savings in one of the city’s most iconic addresses. Located along the bustling Tahlia Street, the hotel is inspired by Milan’s famed Galleria Vittorio Emanuele II, blending Italian architectural grandeur with warm Saudi hospitality. With 363 opulent rooms and suites, a rooftop pool, and signature dining, it’s the perfect haven to escape…