TCL, the world’s No. 2 TV brand and a global leader in consumer electronics, has announced the expansion of its partnership with Arsenal Football Club to a global scale, naming the brand as Arsenal’s Official Global Consumer Electronics Partner.
The announcement marks a significant evolution in the relationship between the two powerhouse brands, who first partnered regionally in the UK, Middle East, and Africa in 2023. The move brings their shared vision of innovation, performance, and community engagement to a worldwide audience.
“We are proud to elevate our partnership with Arsenal to a global level,” said Sunny Yang, General Manager of TCL Middle East & Africa. “This expanded alliance reflects our shared ambition to lead through excellence, innovation, and passion. Together, we are building a legacy that will inspire greatness around the world.”
Strengthening Global Fan Connections
Since launching their partnership, TCL and Arsenal have delivered a number of high-impact fan activations. Highlights include:
- “Go Big with TCL”: A global campaign showcasing TCL’s XL TV range, featuring Arsenal stars Bukayo Saka, Gabriel Jesus, and Mo Elneny.
- “Inspire Greatness”: A regional campaign film starring Mikel Merino, Declan Rice, and Ben White, emphasizing the role of sport and innovation in community empowerment.
- Exclusive Events: Meet-and-greets with players during Arsenal’s Dubai training camp, appearances by club legends Robert Pires at IFA Berlin and Martin Keown in Turkey, further deepened fan engagement.
Looking Ahead: Deeper Storytelling and Inclusion
The extended global partnership will feature a new wave of storytelling, with Bukayo Saka taking on the role of TCL brand ambassador. In a move that underscores TCL’s commitment to inclusivity, the partnership will also now include Arsenal’s UEFA Women’s Champions League-winning team.
Fans can also expect TCL products to be featured in Arsenal’s matchday content, including integration into the club’s flagship show Live from N5, enhancing the viewer experience with cutting-edge smart technology.
This global move reinforces TCL’s strategic growth across the Middle East, Africa, and beyond, and highlights its mission to unite technology and sport in meaningful ways.
Together, TCL and Arsenal are set to deliver more unforgettable moments — on the pitch, on screen, and in homes around the world.
