The first phase of Keturah Ardh sells out, with all 558 luxury townhouse plots purchased within six months, generating AED1 billion in sales and signaling sustained demand for high-end residential land in Dubai.
fäm Properties, the exclusive master agency for master developer MAG Group, confirmed the sellout on Thursday. The project ranks among the largest land releases in Dubai’s luxury townhouse segment this year.
Buyers acquired all plots in the initial release, located in Al Rowaiyah First District. According to brokers, freehold townhouse plots remain one of the most limited asset classes in Dubai’s premium property market. As a result, competition for approved residential land has intensified.
“The sellout speaks for itself,” said Firas Al Msaddi, CEO of fäm Properties. “Residential plots with approvals for luxury townhouses are among the scarcest product types in Dubai.”
The broader development blends traditional Arabic design principles with modern wellness planning. Marketed as Dubai’s first heritage-wellness integrated luxury community, Keturah Ardh spreads the 558 plots across 93 clusters. Developers introduced the first phase with structured payment plans, which industry observers say supported buyer uptake.
The milestone reflects wider trends in Dubai’s real estate sector. In recent years, luxury property transactions have remained resilient despite global economic uncertainty. High-net-worth investors continue to target Dubai for its tax environment, infrastructure investment and growing population. Consequently, premium land offerings often attract strong early demand.
Moreover, wellness-focused communities have gained traction across the emirate. Developers increasingly integrate green spaces, fitness facilities and pedestrian-friendly layouts into master plans. Keturah Ardh includes spa and sauna facilities, yoga and pilates studios, running and cycling tracks, and landscaped areas featuring mature trees sourced internationally.
Infrastructure delivery is scheduled for the first quarter of 2026. Developers plan to begin construction in the fourth quarter of the same year, with full project completion expected by 2030.
The project expands MAG Group’s Keturah luxury portfolio. Previous developments include Keturah Reserve, Keturah Resort: The Ritz-Carlton Residences at Al Jaddaf and Keturah Bahar.
As Dubai’s luxury segment matures, the fact that Keturah Ardh sells out its first phase within half a year underscores how constrained supply — particularly of approved townhouse plots — continues to drive
