Author: Sam Allcock
Sam Allcock
Sam Allcock is a seasoned media professional and content strategist with a passion for storytelling across digital platforms. As a contributor to Abu Dhabi Week, Sam brings a sharp editorial eye and a deep appreciation for the culture, innovation, and lifestyle that define the UAE capital. With over a decade of experience in journalism and public relations, he covers everything from local events and business trends to travel, dining, and community highlights. When he's not writing, Sam is exploring the hidden gems of Abu Dhabi, always on the lookout for the next story worth sharing.
NVIDIA has rolled out DLSS 4 with Multi Frame Generation to several popular titles this week, promising major performance gains and enhanced visuals for PC gamers. The technology is now available in Grand Theft Auto V Enhanced, Senua’s Saga: Hellblade II Enhanced, Titan Quest II and Supraworld. A new GeForce Game Ready Driver has also been released, optimising gameplay in GTA V Enhanced and Hellblade II Enhanced. Grand Theft Auto V Enhanced updateAlready equipped with advanced ray-tracing effects, GTA V Enhanced now benefits from NVIDIA DLSS 4 with Multi Frame Generation, DLSS Frame Generation, DLSS Super Resolution, and NVIDIA Reflex.…
Shaza Hotels, the luxury hospitality group inspired by the romance of the Silk Route, says its future growth will continue to be anchored in two principles: authenticity and performance. The brand, known for its culturally immersive and architecturally distinctive properties, has positioned itself as both a guest favourite and a commercially successful choice for investors. “Our properties are not built to blend in, they are built to define their location,” said Shaji Abu Salih, Vice President, Business Development and Growth for Shaza Hotels and its sister brand Mysk by Shaza. “From concept to operation, Shaza delivers experiences guests remember and…
Le Méridien Phuket Mai Khao Beach Resort is positioning itself as a prime choice for families seeking a peaceful retreat along one of the island’s quieter stretches of coastline. Located on the tranquil Mai Khao Beach, the property combines privacy, comfort and a variety of family-friendly amenities with a setting of fresh sea air and lush tropical greenery. The resort’s spacious rooms and villas provide a choice of garden, pool or ocean views, with some categories offering private pools or bathtubs. All rooms include private balconies, plush bedding, and modern conveniences designed for a relaxing stay. For younger guests, the…
HONOR has officially launched its latest foldable flagship, the HONOR Magic V5, in the United Arab Emirates, setting new benchmarks for durability, battery capacity, and AI-powered innovation. The device, unveiled at the brand’s regional event in Dubai under the theme “Unfold New Possibilities”, is now available for pre-order. Ingmar Wang, President of HONOR Middle East & Africa, described the launch as a step towards making foldables a mainstream choice. “The HONOR Magic V5 is not just a flagship; it’s our vision to unfold new possibilities across the Middle East and Africa. By overcoming challenges of bulkiness, battery life, durability, and…
Mary Kay Inc., the global cosmetics giant, has unveiled its AI Foundation Finder, a mobile-based tool designed to help customers find their perfect foundation shade within seconds. The launch marks what the company describes as a “first” for the direct selling industry, combining artificial intelligence with a scientifically developed shade-matching scale. The technology works by scanning a user’s face via their mobile phone camera, capturing detailed RGB colour values from their skin, and matching them against Mary Kay’s foundation range. According to the company, the tool’s underlying model has been trained on a proprietary 10-shade scale designed to represent a…
Marhaba Auctions, one of the UAE’s most prominent used car auction platforms, has launched its biggest campaign to date, featuring more than 10,000 vehicles and AED 500,000 worth of rewards. The company says this record-breaking inventory and incentive package marks a milestone in the nation’s competitive used car market. The month-long initiative, running through August, offers buyers a combination of daily auctions, cashback promotions, raffle prizes, and instant rewards. According to Marhaba Auctions, the scale of the event sets it apart from other auction houses in the country. Daily auctions are being held at the company’s branches in Dubai’s Al…
Urban 411 has introduced the Gravita Executive Desk, a striking new piece designed to blend aesthetics, innovation, and ergonomic performance for modern leaders. The Gravita is distinguished by its signature bevel edge and patented impact-resistant detailing, promising both style and durability. Its cantilevered surface creates a floating effect, lending a sense of lightness and architectural depth rarely seen in executive furniture. The desk’s height-adjustable controls are integrated seamlessly into its structure, allowing executives to shift between sitting and standing positions without compromising design. Cables are routed discreetly through concealed channels, maintaining a clean, clutter-free workspace. Challenging tradition Executive desks have…
International Flavors & Fragrances (IFF) has launched a next-generation fresh-keeping enzyme in the United States, promising to help bakeries deliver bread with improved softness and resilience for over a month. The product, POWERFRESH® ACE 2000, is the latest addition to IFF’s POWERFRESH® portfolio and aims to address mounting pressures on the baking industry — from rising ingredient costs to consumer demands for longer-lasting freshness. According to IFF, the enzyme maintains bread’s softness, structure and cohesiveness throughout its shelf life, while also helping industrial bakeries streamline operations and reduce waste. The company says trials have shown the solution can keep bread…
The 24th edition of the prestigious Tile of Spain Awards has officially opened for entries, offering architects and designers in the UAE an international platform to showcase innovative uses of Spanish ceramics. Organised by ASCER (Spanish Ceramic Tile Manufacturers’ Association), the annual competition recognises excellence in Architecture, Interior Design, and Final Degree Projects (FDP). This year’s awards are particularly relevant for the UAE’s design community, as the nation pushes toward its 2050 net-zero emissions target and implements stricter green building regulations. Spanish ceramic tiles, valued for their sustainable manufacturing processes, energy efficiency, and design versatility, are increasingly being integrated into…
Amazfit, the smart wearables brand owned by Zepp Health, has announced a high-profile partnership with New Zealand’s Ruth Croft, one of the most accomplished trail and ultra runners in the sport, and Spanish mountain running talent Rosa Lara Feliu. The move signals Amazfit’s growing ambition to strengthen its position in performance sports technology, with both athletes set to contribute on and off the racecourse. Ruth Croft: Champion and Collaborator Croft’s career spans over a decade at the elite level, with victories at the Golden Trail World Series, Mont Blanc Marathon, OCC by UTMB and Les Templiers. Since moving to ultra…