ARB Emirates, the leading regional brand for four-wheel-drive accessories and outdoor gear, has unveiled its latest line-up of adventure-ready products at the Abu Dhabi International Hunting and Equestrian Exhibition (ADIHEX) 2025. The event, which runs from 30 August to 7 September at the Abu Dhabi National Exhibition Centre (ADNEC), marks the company’s 16th consecutive participation and coincides with a milestone year: ARB’s 50th global anniversary and nearly 35 years of partnership with Al Masaood Group in the UAE.
Taking centre stage at ARB’s stand (9-010) is the highly anticipated Earth Camper, making its Gulf debut. Designed for rugged terrains and remote expeditions, the camper combines durability with comfort, reflecting ARB’s decades-long legacy in off-road innovation. The launch underlines the brand’s mission to redefine outdoor adventure with products that meet the demands of serious explorers.
Visitors to the exhibition can also explore ARB’s expanded product range, including the Esperance V2 rooftop tent, REDARC solar-compatible power management systems, a newly developed Brushless Air Compressor, and the full suite of NACHO high-performance lighting solutions. These additions are aimed at enhancing self-sufficient travel by providing reliable energy, advanced lighting, and robust gear for off-grid living.
Alongside these innovations, ARB Emirates continues to showcase its trusted collection of outdoor essentials: awnings, fridge freezers, recovery kits, camping furniture, and modular bed racks. Each product, the company says, has been tested for performance in the region’s toughest environments.
Walid Youssef, General Manager of ARB Emirates, said the occasion holds deep meaning for both the company and its customers:
“This year holds special significance for us. As ARB celebrates 50 years of innovation, and with more than three decades of strong partnership between ARB and Al Masaood, we are proud to bring the very best of the brand to the UAE market. Our presence at ADIHEX reflects both our commitment to serving the needs of outdoor enthusiasts and our passion for delivering world-class equipment that performs in the region’s toughest conditions.”
As part of its showcase, ARB Emirates is offering visitors exclusive discounts of up to 70 percent on selected items. The company is also running a raffle draw featuring 20 premium prizes, ranging from air system accessories to high-end camping gear, further highlighting its engagement with the outdoor community.
ADIHEX remains the Middle East’s premier platform for showcasing innovations in hunting, camping, and traditional outdoor activities. This year’s edition is expected to attract over 350,000 visitors, including falconers, adventurers, and members of Gulf royal families.
By aligning its anniversary celebrations with ADIHEX, ARB Emirates is signalling both continuity and renewal: a commitment to its heritage and an eye on the future of outdoor travel in the Gulf.
