du, the UAE’s leading telecom and digital services provider, has become the first telecom operator in the country, and only the second in the GCC, to be awarded the prestigious ISO 20400 Sustainable Procurement certification. The recognition highlights du’s commitment to embedding sustainability across its procurement practices and operational ecosystem.
The ISO 20400 standard is an internationally recognised benchmark for excellence in sustainable procurement. It acknowledges organisations that systematically integrate environmental, social, and economic responsibility into supply chain strategies and decision-making frameworks.
“Achieving the ISO 20400 certification is a milestone in our journey for excellence in sustainability,” said Adel AlRais, Head of Corporate Communication & Protocol at du. “This accomplishment aligns impeccably with market trends and national sustainability goals. It is a reflection of our broader commitment to responsible operations that extend across our entire value chain.”
Driving the UAE’s Green Vision
This milestone aligns with the UAE’s Net Zero by 2050 strategy and national sustainability focus, underscoring du’s role as a corporate leader in environmental and social governance (ESG). The company’s procurement strategy is guided by the United Nations Sustainable Development Goals (UN SDGs), ensuring that suppliers are assessed using advanced tools for sustainability performance.
By incorporating sustainability into its core operations, du offers assurance to customers, investors, and partners alike. Customers can expect services vetted for ethical sourcing and sustainability, while suppliers receive clearer guidelines and resources to elevate their own environmental and social standards. For investors, the ISO 20400 certification signals du’s readiness to manage ESG risks and deliver long-term sustainable value.
Collaboration Across the Value Chain
du credited its strategic partners, including CRIF AG, Dubatt, and Aramex PJSC, for contributing significantly to the company’s journey toward sustainable procurement. Their collaborative efforts helped build a responsible supply chain that reflects du’s values and the UAE’s national priorities.
The certification positions du as a regional leader in sustainable telecom practices, setting a benchmark for the wider industry and reinforcing the company’s ambition to embed sustainability across every touchpoint of its business.
As the telecom sector evolves in step with global sustainability demands, du’s ISO 20400 certification exemplifies how technology providers can lead in creating greener, more resilient supply chains.
