PFAFF, a leading global sewing machine brand under SVP Worldwide, has announced the international launch of three new models — the creative expression 750, quilt expression 725, and expression 715.
The machines, which combine precision engineering, innovative technology, and the craftsmanship synonymous with the PFAFF name, will be available from 14 August 2025 in the United States and Europe. They can be purchased via the company’s official website and authorised dealers, with expanded distribution planned for Latin America and the Asia Pacific region later in the year.
SVP Worldwide, which also owns the SINGER® and HUSQVARNA® VIKING® brands, described the launch as a “new chapter” for PFAFF.
“These three machines are designed to inspire creativity and confidence, offering the precision and innovation that our customers expect,” said Rob Will, CEO of SVP Worldwide. “We can’t wait to see the extraordinary projects our ‘PFAFFies’ will bring to life.”
Advanced features for modern sewists
The new models target both dedicated hobbyists and professional sewists, offering a suite of advanced functions. All three come with built-in connectivity to the CREATIVATE™ digital platform, which provides a range of creative tools, as well as large colour capacitive touchscreens for an intuitive sewing experience.
Automatic needle threaders are designed to remove a common frustration, while PFAFF’s exclusive stitch techniques allow for unique decorative embellishments.
The creative expression 750 and quilt expression 725 also incorporate adjustable laser sewing guidance — a feature aimed at enhancing accuracy for intricate projects.
Jason Zielke, SVP Worldwide’s Chief Product and Technology Officer, highlighted another innovation: the Hoop Scanning feature on the creative expression 750.
“It allows a sewist to see their hooped project on the 8-inch colour touch screen before stitching,” he said. “This ensures more precise embroidery placement.”
Expanding global reach
The launch reflects SVP Worldwide’s strategy to strengthen PFAFF’s presence in key markets and introduce its latest technology to a wider audience. By rolling out the machines across multiple continents in 2025, the company aims to position PFAFF as a leader in high-end, innovation-driven sewing equipment.
While the new models will debut in the US and Europe first, the phased release across Latin America and the Asia Pacific underscores a growing demand for advanced sewing solutions in emerging markets.
The expression series, PFAFF says, is intended not just for garment creation but also for quilting, embroidery, and decorative arts, offering versatility to meet a wide spectrum of creative needs.
For sewists eager to upgrade their tools, the wait is short — the machines are set to hit stores and the PFAFF.com online shop within days.
Further details, including pricing and a list of authorised dealers, are available at www.pfaff.com.
