LG Electronics (LG) has announced the resounding success of its AI-powered Radio Optimism campaign, which highlighted a simple truth: despite rapid advances in technology, love and gratitude for family and loved ones remain life’s greatest priorities.
Launched in six languages, the interactive platform inspired users worldwide to create over 700,000 personalised songs, which were listened to and shared more than 1.5 million times. The campaign was designed to counter the sense of disconnection often associated with social media by inviting users to write a heartfelt message, select a genre, and generate a unique AI-composed track.
Expressions of affection featured prominently, with love messages appearing in over 30% of songs, followed by gratitude and encouragement. Family emerged as the most frequent recipients, followed by friends, reaffirming that when people express care and affection, they most often turn to those closest to them.
The global response was striking: the campaign generated 30 million social engagements and 2.4 billion views of its content across platforms. Collaborations with global and regional influencers extended its reach, including Australian father-daughter duo Ben and Zara, who created a birthday song for Ben’s son, and Brazilian creator Jessie Shen, who composed a touching track for her partner.
Radio Optimism also captured unique cultural expressions, such as sports fans composing team anthems and pet owners dedicating songs to their animals, illustrating how music and AI can evolve traditional ways of showing affection.
Kim Hyo-eun, Head of LG’s Brand Management Division, said:
“Through this creative campaign, we believe we helped people rediscover the enduring values that remain unchanged even in times of change and volatility. It resonated deeply worldwide, reflecting the lasting value of Life’s Good. We will continue to engage with people, upholding this promise and inspiring optimism for a better life.”
Crucially, the campaign ensured that all AI-generated songs were trained on properly licensed music from original artists, underscoring LG’s commitment to responsible innovation.
By blending AI technology with personal creativity, LG’s Radio Optimism campaign turned digital interaction into meaningful connection, reinforcing its Life’s Good brand promise in a fast-changing, often fragmented digital age.
