Holo, a fintech platform reinventing how people purchase homes in the United Arab Emirates, has raised $22 million in one of the largest Series A funding rounds in the Gulf Cooperation Council (GCC) this year.
The round was led by Saudi Arabia’s venture capital firm Impact46, with additional backing from Abu Dhabi’s sovereign investor Mubadala Investment Company, alongside Rua Growth Fund, anb seed, MoreThan Capital, and returning investors Salica Oryx Fund and Dubai Future District Fund.
The investment marks a major milestone for the regional proptech sector, underscoring a shift toward digital-first home ownership solutions.
Basmah AlSinaidi, Managing Partner at Impact46, said Holo is “bringing much-needed clarity to a process that’s long been opaque.” She added that the company’s expansion into Saudi Arabia reflects a broader transformation in consumer expectations, where “seamless, tech-driven ownership experiences” are increasingly in demand.
The $22m funding will allow Holo to accelerate its internal growth, strengthen its product offering, and scale its teams across the Gulf. The platform plans to invest heavily in top talent, emphasising inclusive and future-ready teams that mirror the diversity of the region’s markets.
With operations already established in the UAE and Saudi Arabia, Holo positions itself as a leader in merging fintech innovation with tangible real estate solutions. The company offers users direct access to lenders and greater transparency throughout the home-financing journey, streamlining what has traditionally been a complex and opaque process.
Ali Al Mheiri, Executive Director of UAE Diversified Assets at Mubadala’s UAE Investments Platform, said the investment reflects confidence in both Holo’s vision and the resilience of the UAE’s real estate market.
“Our investment in Holo comes from our belief in the strength of its vision, leadership, and ability to reshape how people navigate the home-buying journey,” Al Mheiri said. He added that Mubadala is committed to supporting platforms that contribute to the UAE’s economic diversification.
The funding round also signals a wider trend across the GCC, where property markets are increasingly aligning with technological innovation. As governments push for digitisation across sectors, fintech platforms like Holo are expected to play a key role in making real estate ownership more accessible.
Analysts suggest the move could encourage further investor interest in proptech startups across the region, particularly in markets like Saudi Arabia, where demand for housing continues to grow alongside national diversification strategies.
As Holo enters its next phase of growth, it has reiterated its mission to make homeownership simpler, more transparent, and more attainable. The company’s founders say the fresh capital will not only expand its operational footprint but also position it at the forefront of a rapidly evolving sector where finance and property converge.
