Harman International, the audio technology company owned by Samsung Electronics, has completed its acquisition of Sound United, the former consumer audio business of Masimo Corporation.
The deal, announced this week, marks a significant expansion of Harman’s audio portfolio and strengthens its position in the global sound market. Sound United is home to some of the industry’s most recognisable brands, including Bowers & Wilkins, Denon, Marantz, Definitive Technology, Polk Audio, HEOS, Classé, and Boston Acoustics.
Expanding market reach
The acquisition brings Harman deeper into product categories such as home audio, amplifiers, AV receivers, headphones and car audio. By combining Sound United’s household names with its existing stable of brands, Harman aims to deliver one of the most comprehensive audio portfolios available.
Dave Rogers, president of Harman’s Lifestyle Division, described the move as a “transformative step” for the company.
“Harman’s vision is to enrich lives through exceptional audio experiences,” he said. “Sound United’s heritage of innovation and commitment to quality align perfectly with our own values. This acquisition strengthens our leadership and unlocks new opportunities for growth, scale and innovation.”
Sound United to retain identity
Under the terms of the deal, Sound United will operate as a standalone strategic business unit within Harman’s Lifestyle Division. This structure, Harman says, ensures each brand retains its distinct identity, expertise and loyal customer base while benefiting from Samsung’s global scale and resources.
Industry analysts suggest that the move is designed to help Harman broaden its customer offering and compete more directly with rivals in the premium audio and smart technology markets.
Iconic brands and loyal followings
Sound United’s brands have deep roots in the audio industry. Denon and Marantz are regarded as pioneers in hi-fi components, while Bowers & Wilkins has become a global benchmark for premium loudspeakers. Polk Audio and Definitive Technology are well-established names in home cinema and entertainment, and Classé is recognised in professional audio circles for its high-performance amplifiers.
By adding these brands to its portfolio, Harman is expected to gain greater market penetration and access to a wide range of customer segments—from audiophiles and home cinema enthusiasts to families and commuters.
A growing audio empire
The acquisition highlights Samsung’s strategy of reinforcing Harman as a powerhouse in connected technologies and lifestyle products. Harman already has a significant footprint in car audio, with long-term partnerships with automakers, and in consumer technology through its JBL and Harman Kardon brands.
The integration of Sound United, analysts note, will likely accelerate Harman’s development of next-generation audio solutions that bridge home, automotive and personal technology.
Harman, founded in 1980 and acquired by Samsung in 2017, has grown into one of the most influential players in global audio. With Sound United now under its umbrella, the company says it is better placed to innovate, expand and deliver sound experiences that resonate with consumers worldwide.
