Author: Sam Allcock
Sam Allcock
Sam Allcock is a seasoned media professional and content strategist with a passion for storytelling across digital platforms. As a contributor to Abu Dhabi Week, Sam brings a sharp editorial eye and a deep appreciation for the culture, innovation, and lifestyle that define the UAE capital. With over a decade of experience in journalism and public relations, he covers everything from local events and business trends to travel, dining, and community highlights. When he's not writing, Sam is exploring the hidden gems of Abu Dhabi, always on the lookout for the next story worth sharing.
Athletes from Heroes of Hope, the UAE’s dedicated sports organisation for people of determination, have helped bring a burst of creativity to the DP World Tour Championship by putting the finishing details on a striking mural at the Earth Lounge in Jumeirah Golf Estates. Ahead of play commencing on Thursday, athletes Noah Evans, Thomas O’Brien and Marwan Al Khaja collaborated with local abstract artist Rabab Tantawy to complete the vibrant artwork positioned beside the 16th green, offering a bold visual welcome for spectators. Tantawy’s signature style — which blends traditional oil painting with contemporary spray techniques — delivers a refreshed…
Persivia Inc., a US-headquartered specialist in AI-enabled health intelligence, has officially unveiled its National Health Intelligence Initiative (NHI) at the Global Health Exhibition 2025 in Riyadh. The initiative supports the Kingdom’s strategic objective to build a world-leading digital health system leveraging artificial intelligence, integrated data ecosystems, and population-level analytics. Persivia’s licensed presence in Saudi Arabia strengthens its long-term localisation strategy, with a focus on training, technology exchange and co-development with national health bodies to advance Value-Based Care and long-range system sustainability. “Saudi Arabia is building one of the most forward-thinking healthcare systems in the world,” said Dr. Mansoor Khan, CEO…
Nordic by fäm flagship 35,000 sq ft mansion expected to debut at AED275 million as luxury launches top AED140 billion since 2020. Dubai, UAE, 10 November 2025: A newly announced AED3 billion series of ultra-luxury residences is reshaping expectations within Dubai’s high-end property scene, with developments under way in two core inner-city locations. Breaking away from the off-plan sales model, all Nordic by fäm properties are completed before marketing begins, emphasising crafted minimalism and liveable elegance rather than traditional grandeur. This strategic shift emerges alongside industry figures showing that Dubai has seen more than AED140 billion in ultra-luxury projects launched…
Aaron Rai captured his second Rolex Series title at the 2025 Abu Dhabi HSBC Championship, defeating fellow Englishman Tommy Fleetwood in a play-off at the end of a gripping final round. Starting the day ahead, Rai soon found himself chasing after Fleetwood made a rapid move into the lead. Rai responded with four consecutive birdies on the outward nine, but the momentum swung between the two players throughout a dramatic closing day. The climax intensified late on, with Rai holing birdies at the 16th and 17th to draw level again as the duo approached the final hole. Although Rai narrowly…
Armaf Beauté, the makeup brand created by Armaf under the Sterling Group umbrella, made its official regional launch at Beautyworld Middle East in Dubai, introducing its inclusive collection designed to enhance natural skin and offer accessible luxury. With the global cosmetics market forecast to keep expanding beyond USD 296 billion, Armaf Beauté is targeting the affordable luxury category, blending skincare benefits into its makeup formulations. Its key items include Hydra Max Serum Primer, Skin Tint with SPF 30, Matte Max Foundation (SPF 20), Master Stroke Mascara, Glide It Eye Liner, Créme Touch Liquid Matte Lipstick, and Breathable Nail Enamel. “At…
The Jafza Cup presented by We One is back and bigger than ever, with 64 corporate teams from across Jebel Ali Free Zone preparing to compete in Dubai’s largest corporate cricket tournament as part of the Dubai Fitness Challenge. Hosted at the We One Community Cricket Ground in Mina Jebel Ali and organised by DP World, the month-long tournament takes place from 1 to 30 November 2025. It supports the Dubai Fitness Challenge’s annual call for everyone in the city to stay active for “30 minutes for 30 days”. Celebrating its third edition, the Jafza Cup has quickly become a…
Shane Lowry and Tommy Fleetwood made impressive starts to the 2025 Abu Dhabi HSBC Championship, finishing the first round tied for the lead after matching scores of eight under par 64. The pair, who have both previously lifted the trophy, were joined at the top of the leaderboard by Kazuma Kobori of New Zealand, South Africa’s Richard Sterne and France’s Adrien Saddier, forming a competitive five-way tie. Fleetwood delivered a composed performance without a single dropped shot, while Lowry’s round included nine birdies and just one bogey as this Rolex Series tournament got underway. “I’m enjoying it,” said Dubai resident…
The seventeenth edition of the Abu Dhabi World Professional Jiu-Jitsu Championship will return to Mubadala Arena, Zayed Sports City, from 12–22 November, held under the patronage of His Highness Sheikh Khaled bin Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Chairman of the Abu Dhabi Executive Council. The event continues to reinforce Abu Dhabi’s global leadership in the sport and its long-term commitment to supporting elite athletic achievement. The Organising Committee has confirmed that athlete registration has reached capacity, with an unprecedented 10,000 competitors from over 130 countries set to take part. This record turnout demonstrates the…
10X Health (USA) and REVIV Global (UK) have formed a strategic partnership with M42, the Abu Dhabi–headquartered global health group known for uniting clinical excellence with artificial intelligence and genomic science. Together, they are launching 10XREVIV, a pioneering new approach to precision nutrition in the Middle East. 10XREVIV represents an evolution in personalised health, leveraging deep genetic insight, advanced biomarker assessment and nutritional intelligence shaped by proprietary AI to create truly customised wellness pathways. At the foundation of the collaboration is the 10X Precision Nutrition System — a patented platform refined over more than a decade by 10X Health’s biotech…
Pico Play is continuing to strengthen its position in the Middle East, steadily building a reputation for quality craftsmanship and long-term contribution to the region’s attractions and leisure sector. September 2025 marks the first anniversary of the company’s fabrication facility in the Kingdom of Saudi Arabia, and its performance has already exceeded initial projections. As a global provider of leisure and entertainment solutions, Pico Play set up its advanced production hub in Al-Kharj, south of Riyadh, to serve increasing demand from clients across the Middle East. With this demand continuing to grow, the company has brought forward its expansion timeline…