Author: Sam Allcock

Sam Allcock is a seasoned media professional and content strategist with a passion for storytelling across digital platforms. As a contributor to Abu Dhabi Week, Sam brings a sharp editorial eye and a deep appreciation for the culture, innovation, and lifestyle that define the UAE capital. With over a decade of experience in journalism and public relations, he covers everything from local events and business trends to travel, dining, and community highlights. When he's not writing, Sam is exploring the hidden gems of Abu Dhabi, always on the lookout for the next story worth sharing.

LG Electronics has unveiled its latest refrigerator lineup at the IFA 2025 technology fair in Berlin, showcasing a new generation of energy-efficient appliances tailored for European households. The new range — which includes French door and bottom-freezer models — reflects LG’s research into Europe’s distinct housing environments and consumer preferences. Combining smart technology with space-conscious design, the refrigerators aim to cut electricity costs while fitting seamlessly into compact modern kitchens. Surpassing EU energy standards In a region where efficiency has become a key priority, LG says its new bottom-freezer refrigerator surpasses the European Union’s highest “A” energy rating. The French…

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NVIDIA has announced a series of major updates to its gaming technologies and cloud platform GeForce NOW at Gamescom 2025, highlighting the arrival of its Blackwell architecture, advancements in DLSS 4, new hardware bundles, and expanded cloud gaming features. The most significant reveal was the integration of NVIDIA Blackwell architecture into GeForce NOW, marking what the company described as its biggest cloud update to date. This update will introduce GeForce RTX 5080-class GPUs to the cloud, allowing gamers to stream up to 5K resolution at 120 frames per second. NVIDIA also announced the inclusion of DLSS 4 Multi-Frame Generation for…

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Ooredoo Kuwait has teamed up with the Kuwait Fire Force to deliver a comprehensive workshop on fire, accident, and safety prevention, underscoring the company’s commitment to workplace and community well-being. Led by Lieutenant Colonel Abdullah Al Haji and his team, the sessions combined practical training, live demonstrations, and real-life case studies to prepare employees for a range of emergency scenarios. Participants were taught to identify risks, mitigate hazards, and respond swiftly in critical situations. Topics included fire hazards in the workplace, home safety awareness, water accident prevention, and structured emergency protocols. Interactive exercises such as handling fire extinguishers and practising…

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Epson has launched its 2025 Back-to-School campaign with international pop icon Shakira as its brand ambassador for the Middle East, Türkiye, Africa, and Central & West Asia (META-CWA) region. The campaign, unveiled this month, is designed to nurture creativity, imagination and collaboration among schoolchildren and educators. By linking the initiative with Epson’s EcoTank printers, the company aims to blend technology with extracurricular engagement. Activities for young learners Parents who purchase selected EcoTank printers will receive access to a variety of after-school activities. Families can choose up to four experiences in the Middle East, ranging from sports, arts and fitness to…

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The Dubai Sports Council (DSC) will celebrate Emirati Women’s Day on 27 August with a community walk and run at Dubai Mall, part of the wider ‘Dubai Mallathon’ initiative. Launched under the patronage of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, the Mallathon seeks to encourage healthier lifestyles through accessible, indoor activities. The Emirati Women’s Day event is expected to draw participants from across the city, reflecting the UAE’s commitment to recognising women as key partners in national development. The annual occasion, established under the directives of H.H. Sheikha Fatima bint Mubarak—known as…

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Dubai Culture and Arts Authority (Dubai Culture), in partnership with Sandooq Al Watan, will host the Youth Cultural Summit on 26 August at the Etihad Museum. The event is designed to showcase the contributions of young professionals in the cultural sector and to provide a platform for dialogue, collaboration and creative exchange. Organised by the Dubai Culture Youth Council in cooperation with the Dubai Youth Council, the summit highlights the Authority’s commitment to nurturing young talent. It aims to equip the next generation with skills, opportunities and networks to shape the cultural landscape and support Dubai’s vision as a global…

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Mediclinic City Hospital, situated in Dubai Healthcare City (DHCC), has been officially designated as a Centre of Excellence in Surgical Proctology by the Surgical Review Corporation (SRC), an international body renowned for certifying healthcare quality. The accreditation marks a significant milestone for the hospital and highlights its commitment to delivering advanced, patient-centred care in the treatment of colorectal, anal and pelvic floor disorders. The recognition also shines a spotlight on Dr. Valentina Giaccaglia, Deputy Medical Director and Consultant Surgeon at Mediclinic City Hospital, who has become the first female surgeon in the world to receive SRC’s Surgeon of Excellence in…

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Kuwait Telecommunications Company – stc has launched an environmental preservation initiative at Kubbar Island, reinforcing its role as a community-focused digital leader committed to sustainability. The initiative, organised in collaboration with the Waves App and Alternative, a local restaurant brand, is part of stc’s wider corporate social responsibility (CSR) agenda under the “Small Move, Big Impact” campaign. The movement aims to spread awareness about environmental protection and highlight the importance of collective responsibility. Kubbar Island, located about 30 kilometres off Kuwait’s southern coast, is a popular destination for visitors. In recent years, however, rising numbers of tourists have contributed to…

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Chery UAE, in partnership with its official sole distributor AW Rostamani, has launched a Back-to-School campaign that aims to ease the financial burden on families preparing for the new academic year. Running from 15 August to 31 October 2025, the initiative blends education-focused rewards with automotive benefits. The headline feature of the campaign is a raffle draw offering nine winners AED 25,000 each to go toward their children’s school tuition fees. The draws will be held throughout the campaign period, with one winner selected each time, making a total of nine recipients over the three months. The initiative comes at…

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Commercial Bank has signed a landmark agreement with the Project Management Institute (PMI), becoming the first bank in the Middle East and North Africa to enter into such a partnership. The agreement, signed at the Bank’s Doha headquarters, makes Commercial Bank a PMI Authorized Training Partner (ATP). The move is expected to enhance its capability-building programs, strengthen project delivery, and provide employees with access to internationally recognised certifications and resources. The ceremony was attended by PMI’s regional leadership, including Managing Director for MENA, Hanny Alshazly, alongside Head of Partnerships, Sima Qafiti, and Head of Markets, Rudolf Khoury. Representing Commercial Bank…

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