Author: Sam Allcock
Sam Allcock is a seasoned media professional and content strategist with a passion for storytelling across digital platforms. As a contributor to Abu Dhabi Week, Sam brings a sharp editorial eye and a deep appreciation for the culture, innovation, and lifestyle that define the UAE capital. With over a decade of experience in journalism and public relations, he covers everything from local events and business trends to travel, dining, and community highlights. When he's not writing, Sam is exploring the hidden gems of Abu Dhabi, always on the lookout for the next story worth sharing.
Dubai’s renowned aqua-acrobatic spectacle La Perle is marking its eighth anniversary with a series of special performances and exclusive ticket offers, promising audiences another chance to immerse themselves in one of the city’s most celebrated live shows. Since its debut in 2017, La Perle has become a defining feature of Dubai’s cultural scene, blending artistry, technology, and high-octane stunts in a purpose-built theatre at Al Habtoor City. Over the past eight years, it has captivated residents and visitors alike with its theatrical storytelling and breathtaking physical feats. The anniversary celebration, running from 26 August to 30 September 2025, offers audiences…
Artificial intelligence (AI) is no longer an experiment for global supply chain businesses but a driver of transformation, according to new research. The 2025 Agility Index study, released by software firm Epicor in partnership with Nucleus Research, found that 56% of surveyed supply chain organisations report being highly ready to adopt and scale AI tools. Many are embedding AI across logistics, planning and fulfilment while modernising data systems to improve agility and reliability. Kerrie Jordan, Chief Marketing Officer and Senior Vice President of Product at Epicor, said companies are moving beyond pilots.“AI is becoming an essential tool in helping supply…
Warner Bros. World™ Yas Island, Abu Dhabi, the region’s largest indoor theme park, has announced a major partnership with food and beverage giant Nestlé MENA to deliver a “superpowered summer of fun” across the Middle East and North Africa. The limited-time campaign, which runs until the end of August, blends entertainment with consumer engagement, bringing DC’s iconic superheroes to families through Nestlé’s most popular cereals, immersive retail experiences, and digital activations. DC heroes on breakfast tables Special edition DC-themed boxes of Nestlé favourites including Nesquik, Cocoa Puffs and Chocapic are now available across the region. Families purchasing these cereals will…
Schneider Electric has signed a memorandum of understanding (MoU) with PARA, a Sidara member firm specialising in digitally enabled building design, to accelerate the adoption of smart, energy-efficient buildings in fast-growing global markets. The agreement was signed in Dubai by Walid Sheta, Schneider Electric’s Zone President for the Middle East and Africa, and Faysal Shair, Partner and Director of Digital Solutions at Dar, the founding member of Sidara. The signing took place at Schneider Electric’s new regional headquarters, The Nest, in the presence of senior representatives from both companies. The partnership comes as demand for sustainable building technologies rises sharply.…
Saudi low-cost carrier flynas has announced that it will resume direct flights between Jeddah and Kuwait from 1 November, expanding its regional network in line with the Kingdom’s aviation and tourism strategies. The airline will operate three weekly flights between King Abdulaziz International Airport in Jeddah and Kuwait International Airport. This will raise flynas’ total flights between the two countries to 10 per week, as the carrier already runs daily services on the Riyadh–Kuwait route. The expansion forms part of flynas’ long-term growth plan, launched under the theme “We Connect the World to the Kingdom”. The strategy is aligned with…
Cisco has called on healthcare providers in the UAE to take urgent action to strengthen cybersecurity and safeguard patient data as the sector rapidly embraces digital transformation. The technology company outlined five priority actions designed to help hospitals and medical institutions build resilience, manage risks, and maintain trust in an increasingly digital-first environment. Healthcare is one of the world’s most targeted industries for cyberattacks due to the high value of patient data, reliance on outdated systems, and vulnerabilities linked to human error. Globally, phishing remains the most common entry point for breaches, while weak passwords and shadow IT continue to…
Axis Communications, the global surveillance technology leader, has highlighted its partnership with Moro Hub, Dubai’s premier digital infrastructure provider, in a new customer success story that underscores the role of integrated security in the city’s digital transformation. The collaboration illustrates how Moro Hub, a subsidiary of Digital DEWA, is deploying Axis’s multi-layered security solutions across its smart, sustainable data centres to protect assets while aligning with Dubai’s ambitions for autonomy and innovation. Ettiene van der Watt, Regional Director at Axis Communications, said the rapid growth of cloud services and the Internet of Things was intensifying the need for secure data…
Dubai Multi Commodities Centre (DMCC), one of the world’s leading international business districts, has signed a strategic partnership with Swedish financial technology company Vermiculus, in a move aimed at accelerating innovation and reinforcing Dubai’s status as a global hub for technology and trade. The memorandum of understanding (MoU) was signed this week and will see DMCC, which supports nearly 26,000 companies across its ecosystem, work with Vermiculus to deploy advanced fintech solutions. The focus will be on critical infrastructure such as exchanges, clearing houses, and central securities depositories (CSDs). The collaboration also includes joint projects and knowledge-sharing initiatives, and comes…
The Sheraton Grand London Park Lane is inviting families and travellers from the Middle East to enjoy a last summer escape in the heart of Mayfair, offering premium accommodation, curated dining, and cultural experiences before the back-to-school season begins. Prime location in MayfairWith rates starting at GBP 499 per night in August, inclusive of VAT, the five-star property provides access to some of London’s most popular attractions. Situated steps away from Green Park and Buckingham Palace, the hotel offers guests proximity to the city’s cultural landmarks and shopping destinations, including Bond Street, Regent Street and Oxford Circus. The hotel combines…
Orange Jordan and Proparco, the private sector financing arm of Agence Française de Développement (AFD Group), have celebrated the graduation of the final cohort from the Coding Academy at the Orange Digital Center in Aqaba. The closing ceremony, held under the patronage of Aqaba Special Economic Zone Authority (ASEZA), marked the completion of an initiative designed to boost digital skills and expand employment opportunities for Jordanian youth. 100% success rateThe programme achieved a 100% success rate among its participants, who completed five months of intensive training totalling 800 hours, followed by a one-month placement at partner companies. Graduates developed expertise…