Multiply.co, a Nordic-based AI platform for creative agencies, has signed its first international client, luxury and lifestyle agency network Together Group, marking a significant step in the company’s global expansion. The agreement will see Multiply’s AI-powered Creative Operating System rolled out across Together Group’s 14 agencies, starting with Purple, The Future Laboratory, and Seven Dials City.
The platform is designed to streamline workflows, enhance collaboration, and provide agencies with AI-driven insights to support creative projects at scale. Together Group plans to use the technology to supplement human creativity rather than replace it. “We use AI to empower our creative teams and enrich creative conversations — never to replace them,” said Christian Kurtzke, CEO of Together Group. “Technology amplifies exceptional human work, enabling our talent to focus on purpose-led ideas, human creativity, emotion, taste, and cultural intelligence.”
Multiply.co was founded in 2020 by serial tech entrepreneurs Rasmus Adler Wahlberg, Oskar Lissheim Boethius, and Henrik Eneroth. The platform has previously worked with Nordic agencies such as Akestam Holst, NORD DDB, and Anorak. Its tools are intended to help creative teams understand clients better, accelerate delivery, and generate growth in the context of AI-driven industry changes.
“Creative work is currently being reimagined in every way with AI, but what doesn’t change is the value of good taste and engaging stories,” said Rasmus Adler Wahlberg, CEO of Multiply. “Together Group’s commitment to creative excellence and global reach makes them a perfect partner. We are excited to help amplify creativity across their agencies with specialised teams of AI agents.”
The partnership highlights how AI adoption is spreading in the creative and luxury-lifestyle sectors, particularly in multinational agency networks. By integrating AI tools into their operations, agencies like Together Group aim to maintain competitive advantage while preserving the human-led aspects of design, strategy, and storytelling.
Industry observers note that collaborations like this could set a precedent for other international agencies, where AI is used to optimize workflow and research while safeguarding creative judgment. The rollout with Together Group is expected to serve as a model for future cross-border adoption of AI in the creative sector.
