Radisson Hotel Group’s loyalty program, Radisson Rewards, has surpassed 27 million members worldwide, driven by an expansion of partnerships across banking, travel, and lifestyle sectors. The program aims to make earning and redeeming points easier and more relevant for members, as the group continues to grow its portfolio of more than 1,600 hotels globally.
The latest partnerships, launched in 2025, target key growth regions including the Middle East, India, Europe, and the UK. In Saudi Arabia, Al Rajhi Bank joined the loyalty program, while in the UAE and Qatar, new collaborations were formed with HSBC Bank. India saw Radisson partner with HDFC Bank and Axis Bank, supporting the brand’s record growth in the country, which included 33 new hotel signings and expansion into 11 new cities. In the UK, business credit card provider Capital on Tap now offers its PRO customers exclusive tier matching within Radisson Rewards, along with seamless points conversion.
Radisson Rewards has also broadened its lifestyle offerings with the launch of the Radisson Rewards Shop, a portal allowing members to earn points through everyday purchases with global brands such as Sephora, Adidas, Nike, Apple, and Samsung. This move positions the program as a lifestyle ecosystem rather than solely a hotel loyalty scheme. The company has additionally expanded its travel partnerships, extending its collaboration with GetYourGuide to allow members to earn points on tours, activities, and excursions worldwide.
“These partnerships reflect our commitment to expanding Radisson Rewards beyond hotel stays and creating a truly global lifestyle program,” said Ana Martinez de Velasco, Global Director of Radisson Rewards. “By integrating with leading brands across banking, travel, and retail, we are giving our members more ways to earn, more ways to engage, and more reasons to stay loyal.”
The expansion is significant as hotel loyalty programs face increasing competition from broader travel and lifestyle platforms. By combining hotel stays with banking rewards, retail spending, and travel experiences, Radisson Rewards aims to increase member engagement and retention while making loyalty points more immediately valuable.
Radisson Rewards’ tier structure allows members to reach the highest status twice as fast as many traditional programs, with benefits available from day one. With an expanding network of partners and hotels, the program offers members more flexibility to earn and redeem points, reinforcing Radisson Hotel Group’s strategy of connecting its global portfolio with a lifestyle-driven loyalty approach.
