Orange Jordan has launched a new initiative to promote financial literacy among entrepreneurs and small businesses in Jordan, in collaboration with the German development agency GIZ. The program, titled Finance Forward: Empowering Entrepreneurs Through Financial Literacy, is part of the broader “Innovative Approaches for Financial Inclusion of Micro, Small, and Medium Enterprises (MSMEs) in Jordan” project, commissioned by Germany’s Federal Ministry for Economic Cooperation and Development (BMZ).
The initiative aims to strengthen the financial knowledge of early-stage entrepreneurs, youth professionals, and micro, small, and medium-sized enterprise (MSME) owners across five major Jordanian governorates—Amman, Zarqa, Irbid, Karak, and Aqaba.
Participants in the program receive specialized training in financial management, business planning, and informed decision-making. The goal is to economically empower these entrepreneurs, supporting the sustainable growth of their ventures and enhancing their contributions to the local economy.
Orange Jordan emphasized its commitment to fostering a knowledge-based economy and empowering youth and entrepreneurs through skill development. The program is a part of the company’s ongoing support for local business communities and broader economic development initiatives.
“Through this program, we’re providing more than just training—we’re offering tools that can shape sustainable businesses and empower individuals to take charge of their economic futures,” said an Orange Jordan spokesperson. “It aligns with our mission to nurture innovation and support entrepreneurship in Jordan.”
The training sessions are designed to be accessible and practical, covering essential topics such as budgeting, financial planning, cash flow management, and investment decision-making. By targeting a wide range of business owners and aspiring entrepreneurs, the initiative seeks to bridge knowledge gaps and build long-term financial resilience within the entrepreneurial ecosystem.
Ulrich Haas, Project Commissioner of “Innovative Approaches for Financial Inclusion,” praised the initiative’s potential impact on sustainable development in Jordan.
“Financial literacy is a cornerstone of sustainable economic development,” Haas said. “Through our collaboration with Orange Jordan, we are proud to support entrepreneurs and small businesses across the Kingdom, equipping them with the knowledge and skills necessary to grow and create sustainable employment opportunities in Jordan.”
The program is part of a broader effort by Orange Jordan to invest in entrepreneurial development through incubators, accelerators, and digital inclusion initiatives. The company continues to play a leading role in driving innovation and providing youth with the tools needed for long-term success in the modern economy.
With this initiative, Orange Jordan reaffirms its commitment to supporting local communities, advancing financial inclusion, and cultivating a thriving entrepreneurial landscape throughout the Kingdom.
