Skoda is accelerating its growth in the UAE with the launch of two new flagship showrooms, reinforcing its commitment to delivering European engineering and digital-first retail experiences to a growing customer base.
The first showroom has opened on Airport Road, Abu Dhabi, with a second set to debut next month on Sheikh Zayed Road, Dubai. These launches mark a bold step in Skoda’s regional expansion strategy, which targets tripling sales volume in the UAE within five years, following three consecutive years of double-digit growth in Abu Dhabi.
Each showroom spans over 1,000 square meters, featuring an immersive and intuitive layout designed to modernize the customer experience. Visitors will have full access to Skoda’s growing vehicle line-up, including the New Octavia, the All-new Kodiaq, and the compact Kushaq SUV, all blending cutting-edge technology with European design and value.
Emre Dogueri, General Manager of Skoda at Ali & Sons, emphasized the strategic importance of the expansion:
“Skoda is redefining the automotive retail experience in the UAE. These new showrooms not only highlight our ambition for growth but also reflect the value, engineering excellence, and customer focus that define our brand.”
The expansion comes as consumer demand surges for high-quality, affordable European cars across both sedan and SUV segments. Skoda’s line-up is tailored to meet these dual demands, with models offering smart mobility solutions, advanced safety features, and appealing price points.
Beyond showcasing new vehicles, the showrooms will also support the full ownership journey, offering certified used cars, after-sales services, and customized maintenance plans. Skoda’s aftersales network already spans Mussafah, Abu Dhabi, Al Ain, and Deira, with a new flagship service center under construction in Al Quoz, Dubai.
All new Skoda vehicles in the UAE come bundled with a factory warranty, roadside assistance, and a complimentary service package, further enhancing the brand’s value proposition.
The Dubai showroom is slated to open in July, with further expansion planned in Sharjah and the Northern Emirates, signaling Skoda’s long-term commitment to the UAE market.
With a 130-year legacy of European manufacturing excellence and a bold new retail vision, Skoda is positioning itself as a major player in the UAE’s competitive automotive landscape.
