Game District, a mobile gaming company operating across Pakistan, Türkiye, and the UAE, reported its portfolio exceeded 2.2 billion downloads in 2025, marking it among a handful of publishers worldwide to reach that scale in a single year. At peak, the company saw 22 million daily active users, highlighting the growing global competitiveness of MENAP-based gaming studios.
The company attributed its growth to a centralized data-driven approach to development, monetization, and user acquisition, enabling rapid testing and scaling of titles internationally. “It’s a system built to test quickly, learn efficiently, and scale winning products worldwide,” said Saad Hameed Khan, CEO and Co-founder of Game District.
Game District’s performance comes at a time when the global mobile gaming market has largely plateaued, with rising user acquisition costs and platform shifts challenging many publishers. Khan noted that operational efficiency is increasingly critical: “This milestone demonstrates that a MENAP-built publisher can compete globally with discipline and consistency.”
Unlike many fast-growing gaming companies that rely heavily on external capital, Game District has mostly bootstrapped its growth, funding expansion through operating cash flows. The strategy has supported sustained scaling while preserving strategic control. In 2025, the company reported 55% year-over-year revenue growth and a 35% increase in downloads, outperforming several competitors who have slowed investments or restructured.
Flagship titles drove a substantial portion of engagement. According to Sensor Tower, the top five titles account for 40% of daily active users, with popular games including My Supermarket Simulator 3D, Annoying Uncle Punch Game, Mini Relaxing Game – Pop It, Kick & Break The Ragdoll Games, and Satisfying Coloring. The company combines hyper-casual and hybrid simulation formats, achieving 16% Day-30 retention, nearly double the industry benchmark for casual games.
Game District operates studios in Lahore, Istanbul, and Dubai, balancing local creative autonomy with centralized analytics, monetization, and user acquisition teams. The approach allows the company to rapidly iterate on new concepts while maintaining global scale and consistency.
The achievement underscores the emergence of MENAP as a hub for globally competitive mobile gaming, demonstrating that regional studios can deliver products with international reach. Moving forward, Game District plans to focus on durable, long-term titles while continuing to expand its footprint across global app stores.
“We’ve shown we can compete globally,” Khan said. “Now we’re building durable products that mobile game players return to for years, while scaling sustainably from MENAP to the world.”
