HSBC has opened the region’s first wealth centre in Dubai, marking a significant step in its strategy to strengthen its international wealth and premier banking (IWPB) services.
The new facility, located within the bank’s flagship Jumeirah branch, is tailored to meet the needs of affluent and high-net-worth clients, offering them a private and exclusive environment for wealth management. Clients will be able to hold consultations with specialist HSBC relationship managers and access customised solutions designed to help them grow, manage and protect their assets.
In addition to client services, the wealth centre includes a dedicated event space, which will host educational sessions, seminars, and networking opportunities aimed at enriching customer knowledge and fostering connections.
Strategic investment
The move comes as part of HSBC’s global focus on expanding its wealth business across Asia and the Middle East. The bank has identified these regions as growth markets, where its international network provides a competitive edge in serving globally mobile and financially sophisticated clients.
Mohamed Al Marzooqi, Chief Executive of HSBC Bank Middle East, highlighted the UAE’s emergence as a magnet for international wealth.
“Data shows that the UAE has become the world’s top destination for wealthy investors and entrepreneurs, attracting more net inflows of millionaires than any other country,” Al Marzooqi said. “With initiatives such as long-term residency, affluent families are establishing roots here, creating demand for wealth management and cross-border banking services that align with HSBC’s expertise.”
He added that the profile of affluent clients is evolving. “They are younger, more diverse, and digitally minded. They are interested in technology, new economy sectors and asset classes such as tokenised gold. HSBC is moving fast to meet that demand with innovative solutions.”
Global network of centres
The Dubai wealth centre is part of a broader HSBC initiative. Similar centres have been established in China, Hong Kong, Taiwan, the UK, Malaysia and Mexico, with more planned globally. The aim is to provide internationally minded customers with seamless cross-border wealth management, from liquidity and currency needs to asset allocation across regions.
Dinesh Sharma, Head of IWPB for the Middle East, North Africa and Türkiye, said the bank is making its biggest investment in the wealth business in two decades.
“Our new wealth centre is the first of several enhancements to strengthen the UAE’s position as a key hub in HSBC’s international wealth network,” Sharma said. “We are investing in infrastructure, people, and products to better serve a growing customer segment that values global connectivity.”
He added that HSBC’s digital platforms complement this approach. The bank’s World Trader platform has already processed USD 800 million in trading volumes within 12 months of launch.
“Whether in person or online, our goal is to connect customers to a world of opportunities,” Sharma concluded.
