Epson, the global leader in visual and printing solutions, has officially named international music icon Shakira as its brand ambassador for the Middle East, Türkiye, Africa, Central and West Asia (META-CWA) region. The partnership is part of Epson’s new regional campaign, “Imagine New Possibilities,” launching July 1st.
The collaboration aims to amplify Epson’s ongoing mission to make sustainable and accessible technology available to a wider audience while supporting creativity, innovation, and empowerment across diverse communities.
Best known as a multi-Grammy award-winning artist, entrepreneur, and philanthropist, Shakira also serves as a UNICEF Goodwill Ambassador, advocating for global education initiatives. Her deep engagement with youth development and creative empowerment aligns with Epson’s core values.
“At Epson, we believe in the power of creativity to shape the future,” said Natalie Harrison, Marketing Director at Epson META-CW Asia. “Shakira’s commitment to education, innovation, and community upliftment makes her the perfect partner. Together, we want to inspire and enable the next generation to dream bigger and bolder.”
The Imagine New Possibilities campaign will feature multi-platform initiatives, including digital activations, retail experiences, and educational collaborations aimed at nurturing young talent. The campaign is also expected to spotlight Epson’s advanced technologies that serve students, entrepreneurs, educators, and families alike.
Epson’s wide portfolio—from visual projectors and eco-friendly printers to design tools for creative professionals—helps users turn imagination into action. The brand’s focus on sustainability and accessibility is at the heart of its mission, reflected in products that are both energy-efficient and user-friendly.
The partnership with Shakira extends her previous engagements with Epson in other regions, solidifying her as a global face of innovation and empowerment. Known for pushing creative boundaries, Shakira embodies the campaign’s spirit of exploration and discovery.
In her role, she will be featured across marketing and educational content tailored to the META-CWA region. The campaign is designed not only to celebrate bold ideas but to encourage hands-on creativity among youth, businesses, and communities seeking new ways to express themselves and shape their futures.
By bringing together technology and inspiration, Epson and Shakira aim to foster a world where imagination thrives and possibilities are limitless.
