Dubai-based telecom and digital services provider du has announced a strategic partnership with CRIF, a global leader in credit information and analytics, to elevate sustainability performance across its supply chain. Central to this collaboration is the adoption of Synesgy, CRIF’s digital platform designed to assess Environmental, Social, and Governance (ESG) standards.
As global industries place increasing emphasis on sustainability, du is integrating ESG considerations into its supplier evaluation processes. The move is part of the company’s broader commitment to responsible business practices and alignment with both international benchmarks and emerging regulatory expectations.
“This partnership with CRIF and the integration of Synesgy into our systems demonstrably enhances our supplier evaluation protocols and underscores our dedication to sustainability,” said Adel AlRais, Head of Corporate Communication & Protocol at du. “This initiative not only supports compliance with evolving legal requirements but also solidifies our leadership in fostering responsible business practices in telecommunications.”
By deploying Synesgy, du gains access to comprehensive ESG data from its suppliers. The platform provides deep insights into environmental performance, social contributions, and corporate governance, allowing du to proactively identify potential ESG risks and maintain transparency throughout its supply chain.
The partnership is particularly significant as telecom operators globally face mounting pressure to demonstrate sustainability leadership—not only through operational measures but also across their extended networks of vendors and service providers.
Manjeet Chhabra, Managing Director of CRIF Gulf, emphasised the growing importance of ESG metrics in corporate strategies: “du’s decision to adopt Synesgy as a core tool for supplier evaluation reflects the growing importance of ESG factors in global business practices. We are proud to support du in its journey toward enhanced sustainability, offering data-driven insights and advanced tools to help businesses make informed decisions and lead in the era of responsible business.”
The Synesgy platform’s capabilities extend beyond one-time assessments. It enables continuous monitoring of ESG performance, fostering ongoing improvement and alignment with du’s sustainability roadmap. In doing so, du aims to not only comply with ESG-related standards but to actively shape responsible business conduct across the telecom sector.
This initiative represents a forward-thinking step for the UAE’s digital economy, where companies like du are setting benchmarks for ESG integration, using data and technology to drive ethical and sustainable operations from the inside out.
As du scales its sustainability agenda, partnerships like this one highlight the growing interdependence between digital innovation and environmental responsibility in modern enterprise.
