Dubai, UAE – December 5, 2025: Emaar Properties has announced plans for Dubai Square, a retail and entertainment complex billed as the world’s first drive-through mall, set within the Dubai Creek Harbour mega-project. The development, spanning 2.6 million square meters, is expected to open in three years and form the centerpiece of the AED 180 billion waterfront city.
The project positions Dubai Creek Harbour as a major global destination for shopping and leisure. Emaar said the mall will integrate advanced retail, dining, and entertainment technologies alongside pedestrian-friendly streets and a fully connected transport network. Its drive-through design marks a departure from traditional mall layouts, allowing customers to access stores directly from vehicles.
“This project reflects Emaar’s vision of blending residential, commercial, and leisure spaces while pioneering innovative retail concepts,” the developer said. Dubai Square will anchor the broader 11 million-square-meter Dubai Creek Harbour development, which is three times the size of Downtown Dubai.
Industry analysts note that the drive-through model could reshape how malls interact with consumers, particularly in urban centers where convenience and accessibility are increasingly valued. Integrating shopping, dining, and entertainment into a single vehicle-friendly experience could set new benchmarks in customer engagement and urban planning.
Construction is already underway, and Emaar projects the development will be completed within three years. Once operational, Dubai Square is expected to complement Emaar’s existing retail and lifestyle assets, which include Dubai Mall, the world’s most-visited shopping destination, and Burj Khalifa, a global landmark. The company has delivered over 123,500 residential units and operates 41 hotels and resorts with roughly 9,900 keys worldwide.
Emaar Properties, listed on the Dubai Financial Market, remains one of the world’s largest real estate developers, with a land bank of approximately 660 million square feet across the UAE and international markets. About 27 percent of the company’s revenue comes from malls, hospitality, leisure, entertainment, and commercial leasing.
With Dubai Square, Emaar aims to push the boundaries of traditional retail and establish a new model for immersive, convenience-focused urban destinations. The project is expected to draw both residents and international visitors, reinforcing Dubai Creek Harbour’s role as a next-generation waterfront city.
