Apple is preparing to showcase its latest devices at its 2025 launch, scheduled for 9 September. The event, officially branded as the “Awe-Dropping” event, is expected to reveal the iPhone 17 series alongside new Apple Watches and AirPods.
The announcement comes amid strong anticipation from analysts and Apple enthusiasts worldwide. The iPhone 17 will succeed last year’s iPhone 16, with Forbes reporting that pricing will largely mirror previous models despite concerns over new tariffs introduced by US President Donald Trump.
According to early industry forecasts, the standard iPhone 17 may start at $799, unchanged from its predecessor. The iPhone 17 Air could retail around $949, while the iPhone 17 Pro may reach $1,049. However, Apple has not confirmed these figures, and final pricing will only be revealed during the launch.
The iPhone remains Apple’s flagship product, accounting for the largest share of its global revenue. While incremental upgrades have become the norm in recent years, speculation is mounting that Apple could introduce significant improvements to the iPhone 17 line, particularly in battery performance, camera technology, and artificial intelligence integration.
Alongside the iPhone, Apple is also expected to unveil the latest generation of Apple Watches and an update to its AirPods range. These devices are anticipated to include enhanced health monitoring features, longer battery life, and improved connectivity with Apple’s ecosystem of services.
Apple’s move to diversify its production footprint also continues. The company has already announced that all iPhone 17 models will be manufactured in India, marking a strategic shift aimed at reducing reliance on Chinese factories. Analysts see this as part of a broader strategy to navigate trade tensions and secure supply chain resilience.
The September showcase has long been Apple’s stage for headline launches, setting the tone for its holiday sales season. With competitors such as Samsung and Google advancing their own AI-driven devices, expectations are high for Apple to deliver breakthroughs that can maintain its competitive edge.
Tim Cook, Apple’s CEO, will host the keynote, which is expected to draw millions of online viewers as well as media attention from around the world.
The Apple Event will be streamed live from Cupertino, California, with further details about product availability expected immediately after the presentation.
