Al Tayer Motors, the official importer-distributor of Ford Trucks in the United Arab Emirates, has been awarded the prestigious Champions Award 2024 for its excellence across sales, after-sales service, and marketing. This marks the seventh time the dealership has earned the accolade—making it the only distributor in the Middle East to do so.
The recognition comes amid a strong year for Al Tayer Motors’ commercial vehicles division, which reported a 40% growth in the construction sector and a 24% increase in logistics sector sales for 2024.
“Winning the Champions Award from Ford Trucks for the seventh time is incredible,” said Ashok Khanna, CEO of Al Tayer Motors. “This achievement highlights the unwavering dedication and excellence of our entire team in delivering top-notch services to our customers across the country. We are proud to be at the forefront of providing efficient, cost-effective transportation solutions in a dynamic region.”
Al Tayer Motors recently launched the F-Line series and introduced 34-ton 6×4 chassis vehicles, both of which have been well received by UAE customers. The company backs its vehicles with comprehensive service packages and long-term warranties of up to five years, with tailor-made warranty options available on request.
Emrah Duman, Vice President of Ford Trucks, praised the UAE partner’s ongoing contributions:
“In line with our global vision for value-driven transportation, Al Tayer Motors remains one of our most valuable partnerships. Their consistent performance and commitment to service excellence is inspiring. We are confident our collaboration will continue to flourish, delivering growth, sustainability, and customer satisfaction.”
Looking ahead, Al Tayer Motors plans to roll out the upgraded Ford Trucks 3333 Rigid Truck in 2025—targeting the waste management and construction sectors with a reliable and cost-effective offering.
In the UAE, Al Tayer Motors offers the full range of Ford commercial vehicles, including the Construction, Road, and Tractor series. Customers also benefit from a wide-reaching service network, with facilities in Dubai, Sharjah, Abu Dhabi, Fujairah, and Al Ain, ensuring convenience and fast support for fleet operators across the country.
This latest award further cements Al Tayer Motors’ leadership in the UAE’s heavy commercial vehicle segment and underscores its commitment to raising the bar for service, reliability, and innovation in transport solutions.
