Al Masaood Automobiles, the authorised distributor for Nissan in Abu Dhabi, Al Ain, and Al Dhafra, has become the first dealership globally to preview the 2026 Nissan Patrol NISMO following its world premiere in the UAE. The exclusive event also included the debut of the Z NISMO, drawing a strong response from performance car enthusiasts.
Held across Al Masaood’s Abu Dhabi and Al Ain showrooms, the preview saw a fivefold increase in footfall and a 150% rise in Patrol NISMO bookings, signaling the region’s strong emotional connection with the NISMO brand and the Patrol legacy.
A Regional Icon Reinvented
Engineered specifically for the Middle East, the 2026 Patrol NISMO blends off-road capability with track-inspired performance. Designed to meet the preferences of Gulf drivers, it represents the most powerful Patrol ever produced, embodying both legacy and innovation.
Introduced in 2015 exclusively for the region, the Patrol NISMO has evolved based on local insights and was tested under regional conditions. The 2026 model pushes that commitment further, combining bold aesthetics, enhanced aerodynamics, and NISMO-tuned performance dynamics.
Performance Meets Heritage
Alongside the Patrol NISMO, customers also previewed the Z NISMO—a 3.0L twin-turbo V6 beast producing 420 horsepower, equipped with NISMO suspension, aerodynamic enhancements, and a driver-focused cockpit. The Z NISMO reflects over 50 years of Nissan performance DNA, offering enthusiasts a visceral, precision-engineered sports car.
Customer-Centric Strategy
Bachir Gemayel, Sales and Marketing Director at Al Masaood Automobiles, highlighted the significance of the event:
“Being the first dealership globally to showcase the Patrol NISMO is a proud milestone and a reflection of the deep trust we share with Nissan. The excitement and energy during the event speak volumes about the emotional bond customers have with Patrol, and the performance spirit that NISMO represents.”
Al Masaood’s early access to the vehicles underscores its longstanding strategic partnership with Nissan, while also reinforcing its customer-first approach to product launches and experience delivery.
As demand for high-performance, region-specific vehicles continues to rise, Al Masaood’s exclusive showcase positions it at the forefront of automotive innovation in the UAE.
