Etihad Airways is throwing its weight behind initiatives for the early detection and treatment of breast cancer with a comprehensive programme of activity during Breast Cancer Awareness month this October.
The Etihad Airways 2013 breast cancer awareness campaign combines free mammography and screening for staff and the general public.
The campaign by the Abu Dhabi-based national airline involves awareness raising and fundraising activity, including the sponsorship of the 1st International Oncology Conference in Abu Dhabi.
Selected Etihad flight attendants will wear pink uniforms and Etihad staff will support fundraising activities including pink ribbon pins, armband and bracelet sales and bake sales.
Etihad Airways Medical Centre will provide free mammography and screenings for women over 40, as well as women who have a high risk or family history of breast cancer, in partnership with Burjeel Hospital. The screening will be available to female employees and employees’ wives at Etihad’s head office for two days during October, before transferring to locations in Abu Dhabi, where women from the general public will be invited to drop-in for free screenings to check their health.
For the third year, Etihad is also sponsoring the annual Pink Polo event at Ghantoot Racing and Polo Club on Saturday, 8th November from 2pm.
This event is free to attend and raises awareness of breast cancer amongst the broader community in the UAE in a fun, family environment.
Ray Gammell, Etihad Airway’s chief people and performance officer, said: “Breast Cancer Awareness month is an important opportunity to educate and support those affected by or at risk of developing breast cancer.
“Every October, our campaign puts breast cancer front of mind amongst our employees, those flying with us and the local community in Abu Dhabi.”
