Leading fintech company Sahm Capital has unveiled a gamified campaign to celebrate Saudi Arabia’s 95th National Day, offering participants the chance to win major prizes including a Lucid Air Pure electric car worth SAR 299,000.
The two-week initiative, branded under the slogan “Own the Top”, reflects Sahm’s alignment with Vision 2030 goals of youth empowerment, digital innovation, and financial inclusion.
Gamified participation
Running from 9–23 September 2025, the “Complete the Sahm Logo” contest invites participants to collect five unique digital fragments of the company’s logo. The fragments are accessible via QR codes placed on Sahm Capital’s official social media platforms and outdoor advertising spots across Riyadh.
Once the logo is completed, entrants are automatically placed in the prize draw while also receiving guaranteed rewards.
Prizes on offer
The campaign’s headline prize is a Lucid Air Pure electric vehicle, alongside secondary rewards:
- A FIFA World Cup 2026 travel package worth SAR 100,000.
- Saudia Airlines Business Class vouchers valued at SAR 20,000.
- A SAR 50 trading voucher for all participants, activated upon opening a Sahm Capital trading account.
The grand prize winner will be announced on 23 September at 17:00 GMT+3 via Sahm Capital’s social media channels.
Company vision
“This National Day, we’re proud to celebrate alongside our community through an experience that embodies both innovation and national pride,” said Mohammed Asiri, Sahm Capital’s Chief Financial Officer.
“Our ‘Complete the Logo’ campaign reflects our core belief that financial services should be accessible, engaging, and rewarding. Through Sahm, our users don’t just participate — they own the top.”
National Day innovation
The initiative underlines Sahm Capital’s effort to make financial services more inclusive and engaging for Saudi Arabia’s tech-savvy population. By merging gamification with meaningful rewards, the company says it aims to strengthen its role as a forward-thinking fintech player driving Vision 2030’s digital transformation agenda.
