His Royal Highness Prince Khalid bin Saud Al-Faisal has visited Sahm Capital, the Kingdom’s leading fintech-driven financial company, for a ceremony that combined national priorities of health, education, and financial literacy.
The event, hosted at Sahm Capital’s Riyadh headquarters, featured the signing of a landmark agreement with Walking Challenge Entertainment Company and the launch of new initiatives developed in collaboration with the Ministry of Education. The initiatives align with Saudi Arabia’s Vision 2030 goals of creating a healthier, financially literate society.
Senior figures from government and the private sector attended, reflecting the growing emphasis on cross-sector cooperation in driving transformation projects across the Kingdom.
Strategic agreement
The ceremony opened with the Saudi national anthem before remarks from Mr Steven Chou, Chairman of Sahm Capital. He described the company’s mission to connect financial services with health and sports, calling it an innovative approach to engagement.
Yasser Bajsir, a board member of Walking Challenge Entertainment Company, highlighted the shared vision behind the partnership, saying it would encourage both wellness and long-term investment culture.
At the heart of the event was the signing of a strategic agreement between Sahm Capital and Walking Challenge Entertainment Company to deliver more than 13 large-scale events across Saudi Arabia.
A key feature of the partnership is the “Your Steps to Investment” programme, which is the first initiative in the Kingdom to directly link physical activity with financial education and investment awareness.
Ministry recognition
During the ceremony, Prince Khalid bin Saud Al-Faisal formally recognised the Ministry of Education for its work in combining health, investment, and learning.
The Ministry will play a major role in the rollout of Sahm Capital’s new initiatives. Among them are the Sahm Walking League, a dedicated wellness programme for Ministry staff; awareness programmes tailored to administrators and teachers; and student-focused projects covering financial literacy, saving, investment, and entrepreneurship.
Honorary membership
As part of the celebrations, Sahm Capital conferred the First-Class Honorary Membership on Prince Khalid bin Saud Al-Faisal. The recognition was awarded in acknowledgement of his leadership, contributions to community initiatives, and commitment to innovation.
Vision 2030 alignment
By linking wellness, education, and financial inclusion, Sahm Capital is positioning itself at the forefront of Saudi Arabia’s fintech transformation.
The company said the initiatives were designed to encourage healthier lifestyles, improve financial awareness, and build a culture of long-term saving and investment — all central goals of the Kingdom’s Vision 2030 agenda.
“This partnership shows how innovation can reshape the way we think about finance and health in everyday life,” Mr Chou said. “Through such collaborations, we hope to contribute to a society that is healthier, more aware, and ready to embrace the opportunities of the future.”
The initiatives are expected to be rolled out in phases over the coming months, beginning with staff-focused wellness and financial awareness programmes before expanding to schools across the Kingdom.
