Mary Kay Inc. has unveiled its 2025 Sustainability Report, offering a comprehensive update on the company’s progress toward its 2030 goals and showcasing its wide-ranging efforts across environmental stewardship, women’s empowerment, and economic inclusion.
The report reflects a year of ambitious milestones, reinforcing Mary Kay’s long-standing commitment to sustainability as a core part of its business strategy. The company’s efforts are aligned with the United Nations Sustainable Development Goals (SDGs), and serve as a benchmark for global stakeholders.
“For over 60 years, our company has championed a business model that empowers women, supports communities, and protects the planet,” said Ryan Rogers, CEO of Mary Kay. “This report reaffirms our commitments and celebrates the measurable, global impact we’re making.”
Environmental Achievements
Among the company’s 2024 environmental milestones:
- Responsible packaging saw the TimeWise® Targeted-Action® Toning Lotion bottle composed of 94% post-consumer recycled (PCR) content.
- Sustainable sourcing included 93% RSPO-certified palm oil and 80% Shea from Global Shea Alliance suppliers.
- At its Texas-based R&D and manufacturing hub, 100% of water used is now treated and returned to the local watershed.
- Longstanding partnerships were celebrated, including 37 years with The Nature Conservancy and 16 years with the Arbor Day Foundation, supporting over 130 conservation projects globally.
Social and Economic Impact
Mary Kay’s Pink Changing Lives® program has now surpassed $230 million USD in donations since 1996. In 2024 alone:
- Over 600,000 women benefited from empowerment programmes globally.
- STEM education was supported with 37 grants awarded to young women across 16 countries, plus additional scholarships via the Madam C.J. Walker program.
- The company participated as a special awards partner at the 2024 International Science and Engineering Fair.
Economically, women comprised 63% of the global workforce and held 57% of leadership positions in Mary Kay’s top 10 markets. Its executive team is now 60% female.
Notably, Mary Kay expanded its international footprint by launching operations in Kyrgyzstan and embraced digital transformation with a “Phygital” selling campaign piloted in Mexico and Brazil, with Colombia to follow.
Industry Recognition
In 2024 and 2025, Mary Kay earned numerous accolades:
- Ranked the #1 Direct Selling Brand of Skin Care and Color Cosmetics globally by Euromonitor International for the third year in a row.
- Placed #9 on Forbes’s Best Brands for Social Impact 2025, the only beauty brand and direct selling company in the top 10.
- Received a Five Stars rating on Newsweek’s 2025 America’s Greatest Workplaces for Women.
- Honoured by Texan By Nature for leadership in conservation and awarded the Top Supply Chain Award by The Supply & Demand Chain Executive.
As Mary Kay continues its global advocacy for a more inclusive and sustainable future, its latest report highlights not only achievements, but a model of purpose-driven business at scale. The full report is available on the company’s website.
