Dubai-based public relations agency Maison Ellyse is emerging as a leading force in the regional communications landscape under the leadership of its founder and CEO, Elvira Jain. Drawing from her global modelling experience and academic background in finance, Jain has built a brand that’s winning trust across industries from fashion to aesthetic medicine.
Established in the heart of Dubai, Maison Ellyse has rapidly earned a reputation for delivering authentic, results-driven strategies. With a focus on sectors including wellness, hospitality, beauty, and F&B, the agency now boasts a diverse client portfolio featuring prominent names such as Leto Café, Solomia Home, and Aesthetics by Kings College London – Dubai.
“Modeling gave me perspective, but I wanted to shape the message, not just be part of it,” Jain told BBC. After spending nearly a decade on international runways for Gucci, Dolce & Gabbana, and Versace, she transitioned into entrepreneurship with a vision to redefine PR through strategic storytelling.
Combining her creative past with an MBA in finance, Jain has cultivated a business model that balances emotional intelligence with commercial precision. Her team’s approach is rooted in thoughtful communication, helping brands establish genuine connections with their audiences.
“You can have the vision, but without a strong, hardworking team, it’s impossible to grow,” she said. “Relationships matter.”
Maison Ellyse’s strength lies not only in its ability to deliver high-impact campaigns, but also in its capacity to understand the unique needs of regional and global brands. The agency’s work spans product launches, influencer collaborations, brand positioning, and reputation management – all executed with what Jain describes as “intentional creativity.”
Jain’s leadership also reflects the modern reality of female entrepreneurship. As a wife and mother of two, she manages a full-time CEO role while maintaining a disciplined work-life structure. “Time is my most valuable resource,” she said. “Success across roles comes from staying focused and being intentional with every moment.”
Looking ahead, Jain plans to expand Maison Ellyse’s presence across the GCC and internationally. She also aims to launch initiatives that support emerging talent in the communications sector, offering mentorship and skill-building opportunities to the next generation of PR professionals.
From the world’s top fashion runways to the boardroom, Jain’s journey illustrates how creativity, discipline, and leadership can intersect to drive meaningful business growth. Her work continues to reshape perceptions of public relations in the region—placing storytelling, strategy, and human connection at the centre of brand success.
For more information, visit: https://maisonellyse.com.
