Juma Al Majid Est. - the sole distributor of Hyundai Motors in the UAE - this week officially launched the all-new Azera in the UAE

Peaking interests of shoppers in Marina Mall, the car was displayed for two days with no logos, where people were asked to guess the car for a chance to win. At the launch, the cars were covered while excitement was generated through entertainment that included a live competition, electrical violinists and a raffle draw. People started swarming to find out what all of the hype was about, when the cars were finally revealed through a count-down to the big unveil. Nobody walked away empty handed with gifts that reflected Hyundai’s dedication to safety first.

Khaled Issa, COO of Juma Al Majid Group, said, “We wanted people to ‘Be moved like never before’ with a launch of a scale that has never been done before that coincided perfectly with the brand-new Hyundai Azera. The new vehicle is the result of years of research, development and testing so it was only fitting that we presented it to heightened anticipation from the crowd. The spectacle created at the venues gave the due justice that the Hyundai Azera rightfully deserves.”