The Coca-Cola Company has revealed the results of a major socio-economic impact study, highlighting its significant contribution to Africa’s economy in 2024. The findings were announced during the 2025 U.S.-Africa Business Summit in Luanda, Angola, showcasing the company’s widespread footprint across the continent.
Conducted by global consultancy Steward Redqueen, the study found that the Coca-Cola system — comprising The Coca-Cola Company and its network of local bottlers and suppliers — generated a $10.4 billion value-added impact across its African value chain last year.
The report also shows that Coca-Cola directly and indirectly supported over 1 million jobs throughout Africa, spanning key industries such as retail, agriculture, manufacturing, transportation, and services. This includes 36,800 direct Coca-Cola jobs and 987,000 indirect jobs, meaning that for every Coca-Cola system job, 27 more are supported elsewhere in the economy.
A Model for Local Economic Integration
A standout insight from the study is Coca-Cola’s commitment to local sourcing, with $4.3 billion invested in 2024 into procuring goods and services from African suppliers — making up 83% of its total procurement for the year. This strategy, the company says, helps create sustainable economic opportunities by working with locally owned bottlers, producers, and distributors.
Luisa Ortega, President of Coca-Cola’s Africa Operating Unit, commented:
“Our long-standing presence in Africa, working with locally owned bottlers and suppliers, allows us to drive more sustainable growth and contribute to the continent’s development. Our unique operating model allows us to make a lasting impact in local communities.”
Coca-Cola’s product portfolio in Africa spans various beverage categories, and many of its ingredients and packaging materials are sourced, manufactured, and distributed locally.
Investing in the Future
In addition to reporting past performance, Coca-Cola used the summit to outline its future commitments. The company plans to invest nearly $1.2 billion over the next five years across Africa, focusing on market development, sustainability, and job creation.
Furthermore, the Coca-Cola system has pledged $25 million by 2030 to support water resilience projects in 20 African markets. These will address critical water security and accessibility challenges, further enhancing the company’s social impact efforts.
Teodora Nenova, Managing Partner at Steward Redqueen, stated:
“Our impact assessment reveals the wide-reaching economic footprint of the Coca-Cola system across Africa. The findings highlight the scale of the Coca-Cola system’s local presence and its ongoing contribution to economic opportunity and livelihoods across the continent.”
Strengthening Africa’s Development Agenda
The findings position Coca-Cola not only as a leading beverage brand in Africa but also as a key driver of inclusive economic growth. With a long-term presence and deep integration into local economies, the Coca-Cola system continues to support Africa’s broader sustainability and development goals, aligning with government and community efforts to build more resilient, job-rich, and sustainable markets.
