Bupa Arabia Cooperative Insurance has unveiled a new chapter in its engagement with football enthusiasts by partnering with Thmanyah, a subsidiary of Saudi Research and Media Group (SRMG), one of the country’s premier digital media platforms, to sponsor the Saudi Pro League during the 2025 and 2026 seasons.
This strategic partnership reflects Bupa Arabia’s commitment to embedding healthcare and well-being into everyday routines, reaching millions of football fans—the Kingdom’s most dedicated sporting community—and supporting Vision 2030’s ambition to foster healthier, more active lifestyles across Saudi Arabia.
“Football is the heartbeat of Saudi Arabia, and we are proud to connect healthcare with this passion. Through our partnership with Thmanyah, we aim to inspire healthier lifestyles while being part of the moments that bring fans together. This initiative also extends our CareConnect platform, bringing health and wellness closer to fans both on and off the field,” said Tal Nazer, Bupa Arabia.
The collaboration promises far-reaching audience engagement, including more than 2,500 brand placements during 306 matches, alongside hundreds of episodes of studio programming and feature shows. Powered by advanced demographic targeting and AI-based performance analytics, the campaigns will be designed to maximise their impact, reach, and relevance.
By stepping into the football arena through a respected media partner, Bupa Arabia continues to advance its “Care Beyond Walls” philosophy, enriching its CareConnect platform and promoting healthcare awareness among football fans, ensuring wellness remains within everyone’s reach.
