Hitit and Pegasus Airlines have reached a significant milestone in the advancement of airline retailing. Using Hitit Oxygen—acknowledged as the world’s leading live Modern Airline Retailing platform—Pegasus can now offer a diverse range of travel products both through its direct digital channels and across international third-party distribution networks. This represents a major enhancement for customer experience and reinforces both companies’ leadership in aviation’s digital transformation.
Hitit, recognised among the top three global technology suppliers for the airline and travel industries, has partnered with Pegasus Airlines, one of Türkiye’s most progressive carriers in adopting new technologies. Together, they are presenting a global case study that demonstrates the scale and impact of the Hitit Oxygen platform.
With airlines operating under consistently narrow profit margins, widening revenue sources is vital. This means expanding beyond traditional ancillary services to deliver integrated travel products across the entire distribution ecosystem. Hitit Oxygen was developed in response to this need, and Pegasus served as the launch partner in introducing what is regarded as a major technological milestone for global aviation.
At the core of the project is the Hitit Oxygen Offer and Order Management System, which is fully compliant with IATA’s NDC and ONE Order specifications. Deployed at scale with Pegasus, the platform now represents the largest operational implementation of Modern Airline Retailing technology anywhere in the world.
Over 12 million passenger transactions expected by end-2026
With Hitit Oxygen, Pegasus can now deliver both flexible and personalized offers to passengers booking through indirect sales channels, whilest also driving ancillary revenue growth and streamlining operational processes. The system, already in active use, is expected to process more than 12 million passengers by the end of 2026.
This transformation, playing a critical role in Pegasus’s digitalization strategy, has created a benchmark success story for both the airline and the technology provider. The joint case study prepared by Hitit and Pegasus details the benefits of modern airline retailing for passengers, and highlights the new business models it introduces to the industry.
Nevra Onursal Karaağaç, CEO of Hitit, commented on the collaboration: “The airline industry is undergoing a major transformation amid narrow profit margins and intense competition. With Pegasus, the implementation of Hitit Oxygen not only delivers operational efficiency but also enables passengers to enjoy a far more personalized and seamless experience. We are proud that this shared success story contributes to shaping the future of modern airline retailing.”
Güliz Öztürk, CEO of Pegasus Airlines, highlighted that digitalization is central to their strategy for delivering a seamless and enriched guest experience throughout the entire travel journey. “Pegasus has successfully adapted to IATA’s latest digital standard, OOMS (Offer and Order Management System), through the Hitit Oxygen. This integration allows us to offer travel-related ancillary products, fully integrated with flight tickets, across indirect sales channels. This innovation aims to ensure that our guests can experience a cohesive and enhanced journey through various sales channels.”
The case study, jointly prepared by Hitit and Pegasus, serves as an encouraging example of a business partnership for other airlines seeking to embark on their digital transformation journey in the aviation sector.
