Al Masaood Automobiles, the authorised distributor of INFINITI in Abu Dhabi, Al Ain and the Al Dhafra Region, is preparing for a major promotional event this month, with the launch of its INFINITI Weekend Sale.
Running from 29 to 31 August 2025, the three-day sale will be hosted across all INFINITI showrooms and promises significant savings and a package of exclusive ownership benefits for customers.
Anchored by the theme “Luxury is Standard, Everything Else is Complimentary”, the event will showcase INFINITI’s flagship range including the QX80, QX60, QX50 and QX55. Discounts of up to AED 60,000 will be available on select models, positioning the sale as one of the most competitive luxury car promotions in the UAE this year.
For those not seeking direct price reductions, Al Masaood Automobiles is also offering a suite of complimentary services and benefits. These include free insurance, tinting, ceramic coating and service packages, as well as a five-year warranty, roadside assistance, valet service, and VIP pick-up and drop-off on specific vehicles.
Industry analysts suggest the timing of the campaign is strategic. With many residents returning from summer breaks and families preparing for the new academic year, the event is aimed at households looking to make major purchases as they settle back into routine life. The promotion also aligns with consumer demand for cars that combine spacious interiors, advanced technology and reliability – traits strongly associated with the INFINITI brand.
Bachir Gemayel, Sales and Marketing Director at Al Masaood Automobiles, emphasised the company’s focus on customer experience.
“At Al Masaood Automobiles, we are committed to delivering more than just premium vehicles. We focus on creating a complete ownership experience that brings convenience, value, and peace of mind to our customers,” he said.
“The INFINITI Weekend Sale reflects this philosophy, offering unmatched benefits at a time when many are looking for a fresh start, whether it’s families preparing for the school year or individuals seeking a new journey.”
The promotion underlines Al Masaood Automobiles’ long-standing strategy of combining world-class automotive products with tailored after-sales service. The company has built its reputation on providing drivers with not only high-end vehicles but also a consistent ownership journey defined by trust, reliability and added value.
For INFINITI, the event also marks an opportunity to reinforce its position in the UAE’s luxury automotive sector, where competition remains strong amid shifting consumer expectations. The brand’s emphasis on comfort, performance and innovation resonates with both families and professionals in the market for a distinctive upgrade.
The sale will run exclusively at INFINITI showrooms in Abu Dhabi, Al Ain and the Al Dhafra Region. Al Masaood Automobiles has encouraged customers to visit early to explore available models and secure the limited-time offers.
With discounts, added benefits and a focus on peace of mind, the INFINITI Weekend Sale is set to attract significant attention in the capital’s automotive market.
