Ooredoo Kuwait has signed a strategic partnership with WiBi, a rising e-commerce platform specialising in electronics, in a move aimed at expanding customer benefits through its Nojoom loyalty programme.
The collaboration will allow Ooredoo customers to redeem their Nojoom points directly on WiBi’s platform, giving them access to a wide range of electronics, gadgets and exclusive deals. The agreement reflects the telecom provider’s strategy of positioning itself not only as a communications company but also as a lifestyle brand.
Tapan Tripathi, Chief Commercial Officer at Ooredoo Kuwait, said the partnership marked a significant step in enriching customer experiences.
“At Ooredoo, we are constantly looking for ways to elevate our customer experience and offer the best possible deals to our users,” he said. “We believe in being more than just a telecom provider — we want to be our customers’ go-to lifestyle brand, and partnerships like this one with WiBi help us get closer to that goal.”
Expanding Nojoom’s reach
Nojoom, described by the company as Kuwait’s most-used rewards platform, already spans multiple sectors including dining, retail, travel and wellness. It has been recognised regionally for its innovation and customer engagement.
By linking with WiBi — short for “Want it Buy it” — the programme expands into the high-demand electronics sector. Members can now use points for devices, accessories and bundles, with the transaction taking place through WiBi’s online store.
Ooredoo said the integration would provide instant redemption, exclusive offers for Nojoom members, and a simplified shopping experience.
WiBi’s digital growth
WiBi has positioned itself as a reliable and efficient e-commerce platform within Kuwait’s fast-growing online retail market. Known for its user-friendly design and competitive pricing, it specialises in delivering electronics and smart technology.
Chairman of the Board Yaqoub Al-Munai welcomed the collaboration, noting that it would extend WiBi’s reach while delivering added value for customers.
“We’re thrilled to be partnering with a leading brand like Ooredoo,” he said. “This collaboration gives us an opportunity to reach a wider audience while offering tangible value to customers who are always on the lookout for smart, efficient and rewarding ways to shop tech. Together with Nojoom, we aim to transform how customers experience loyalty and technology.”
A broader strategy
The partnership is being presented by both companies as more than a transactional arrangement. Officials said it reflects shared values of innovation, customer-centricity and digital empowerment.
The agreement comes amid intensifying competition in Kuwait’s telecoms and e-commerce markets, where customer loyalty is increasingly tied to lifestyle benefits. Analysts note that cross-sector tie-ups of this kind can help businesses strengthen brand visibility while driving engagement beyond core services.
For Ooredoo, the deal adds further weight to its claim of being a lifestyle companion for customers, with rewards that go beyond traditional telecom offerings. For WiBi, it creates new opportunities to embed itself within Kuwait’s retail ecosystem.
