Aiming to reshape how hotels engage with guests and manage operations, The First Group Hospitality has entered into a strategic partnership with Inntelo AI, a leading provider of AI-native guest experience and operations solutions. This collaboration marks a bold new chapter in the digital reinvention of hospitality.
Building on a successful deployment at TRYP by Wyndham Dubai, the company will roll out Inntelo’s innovative technology across all its properties, including the iconic Ciel Dubai Marina – Vignette Collection by IHG, soon to be recognised as the tallest hotel in the world.
Through Inntelo’s AI-powered ecosystem, guests will enjoy instant, intuitive access to services such as room service, bookings, and local experiences. Accessible via smartphone, voice command, or WhatsApp in more than 40 languages, the system seamlessly integrates personalisation, convenience, and multilingual support.
The initiative underscores The First Group Hospitality’s broader goal of integrating artificial intelligence across its business. Already utilising AI for predictive analytics, scheduling, and customer experience insights, this partnership links guest-facing technology with real-time operational data, creating a cohesive intelligence network across the portfolio.
“The First Group has always been at the forefront of innovation, carefully evaluating and implementing the latest solutions; having worked with Inntelo AI over recent months, we are incredibly excited and ambitious about how this cutting-edge AI technology sets us apart in the hotel management field,” said Tom Stevens, Senior Vice President of Hotel Operations, The First Group Hospitality. “This partnership with Inntelo AI will ensure every guest interaction, from arrival to departure, is powered by intelligence, efficiency, and personalisation.”
Asif Alidina, Co-Founder and CEO of Inntelo AI, commented: “We are delighted to partner with the team at The First Group Hospitality, who truly understand the value of being a first mover in this space using an AI-native platform. This project future-proofs their operations and positions them to rapidly leverage the power of agentic and conversational AI across their portfolio long before many of their competitors. Our platform doesn’t just enhance service; it transforms how hotels operate, think, and scale. We’re showcasing what happens when innovation meets intent, transforming service delivery, empowering teams, and creating a new benchmark for intelligent hospitality.”
For further details, please visit TFGHospitality.com and Inntelo.com.
