Al Masaood Automobiles, the authorised distributor of Nissan in Abu Dhabi, Al Ain and Al Dhafra, has rolled out a new safety initiative aimed at keeping vehicles in top condition during the capital’s busiest driving season.
The “Back on the Road Safely” campaign offers Nissan owners exclusive discounts on replacing all four tyres, alongside a complimentary vehicle health inspection. The company says the initiative reflects its dual focus on road safety and long-term customer value.
With more residents expected to travel on highways and off-road tracks in the coming weeks, the campaign underscores the importance of preventative maintenance. Tyre wear and tear, if not addressed in time, can undermine both performance and safety, particularly during peak driving periods.
“By encouraging customers to replace tyres and carry out timely inspections, we are helping ensure safer journeys for all road users,” said a spokesperson for Al Masaood Automobiles. “The campaign is designed not only to provide immediate savings but also to enhance the long-term reliability of our customers’ vehicles.”
The services under this offer are carried out exclusively by Nissan-certified technicians, ensuring vehicles are maintained to the manufacturer’s standards. According to the company, this guarantees trusted quality while giving customers peace of mind.
Industry analysts point out that such value-driven campaigns are increasingly vital in the UAE’s competitive automotive market, where dealerships are looking to strengthen customer loyalty through after-sales services. Preventive maintenance has also become a key focus in the region, given the demanding driving conditions, which range from high-speed motorways to desert terrain.
Al Masaood Automobiles has emphasised that its latest initiative goes beyond simple discounts, positioning the brand as a long-term partner in vehicle care. By combining practical offers with professional expertise, the company hopes to reinforce its reputation for customer-centric service.
Drivers interested in the campaign can book an appointment by calling the dedicated hotline 800 300 400, or by scheduling online through the Nissan Abu Dhabi website. The campaign is expected to attract significant interest from motorists preparing their vehicles for heavy summer use.
Al Masaood Automobiles, part of the Al Masaood Group, has been the exclusive distributor of Nissan vehicles in the Abu Dhabi region for decades. The company has consistently introduced after-sales programmes designed to promote safer driving habits and extend vehicle lifespans.
With the latest “Back on the Road Safely” campaign, it says it is reaffirming its wider commitment to both public safety and customer satisfaction.
As traffic volumes rise and residents plan more frequent trips across the Emirates, initiatives such as these are likely to play an important role in ensuring cars remain reliable – and drivers remain safe.
