Dubai, UAE – February 18, 2026: Emirates Skywards, the loyalty program of Emirates airline, has launched a Ramadan rewards initiative offering members the chance to win a share of 2 million Skywards Miles. The program includes a prize draw with 20 winners set to receive 100,000 Miles each, alongside a 25% bonus on all purchases made through Skywards Everyday and Skywards Miles Mall during the holy month.
The promotion aims to engage the program’s 37 million members worldwide, allowing them to earn Miles across more than 500 retail, dining, and lifestyle partners in the UAE. Purchases on the Skywards Everyday app at outlets such as La Marquise Jewelry, Organic Foods & Café Supermarket, Borders, and BinSina Pharmacy automatically enter members into the prize draw. Shoppers earn one Mile for every AED 3 spent on leisure, shopping, and dining, and one Mile for every AED 5 spent on groceries and pharmacy items. New users can earn quadruple Miles on their first transaction when using a saved Visa card.
Online shopping through Skywards Miles Mall UAE also qualifies for the rewards. Participating e-commerce platforms include Amazon.ae, Ounass, Deliveroo, Next, and iHerb. Purchases of AED 100 or more automatically enter users into the draw for the 100,000 Mile prizes, while first-time transactions using a Visa card earn an additional 2,000 bonus Miles. Emirates Skywards Credit Card holders can further increase their Mile earnings.
Emirates Skywards has received recognition as the Best Global Airline Loyalty Program at the 2025 International Loyalty Awards, highlighting its global reach and extensive network of partners. Members can redeem Miles for Emirates flights, upgrades, hotel stays, retail purchases, and lifestyle experiences. The program also operates across four membership tiers—Blue, Silver, Gold, and Platinum—each offering additional privileges.
Loyalty programs like Skywards have become increasingly important in the airline and travel industry, as carriers seek to boost engagement, spending, and customer retention. By integrating retail, dining, and online shopping incentives, Emirates is expanding the ways members can accumulate and use Miles beyond flights, reflecting a broader trend in digital rewards and lifestyle loyalty programs.
“With more ways to earn and redeem Miles, members can maximize their rewards during Ramadan,” said a spokesperson for Emirates Skywards. “The program combines convenience, lifestyle engagement, and opportunities for significant bonuses, aligning with our commitment to enhancing member experiences year-round.”
The Ramadan rewards initiative runs throughout the month, allowing members across the UAE—and those visiting the country—to participate in earning and winning Skywards Miles through both in-store and online channels.
