Having graced comic book pages and the big screens worldwide for more than half a century, Marvel’s superheroes have set their sights on a new mission – ‘Marvel Heroes: Operation Green’ – where they’ll be showing everyone at Summer in Abu Dhabi 2010 how they can help save the world.

A new-to-the-region interactive show, Spidey and Co. (Spiderman, Ironman, the Incredible Hulk and Captain America) will teach children and families about the importance of eco-sensitivity and protecting the environment. In ‘Marvel Heroes: Operation Green’, the world’s most heroic characters will come together to educate audiences on energy conservation, recycling and green lifestyles.

“This really will be edutainment at its best. The Marvel universe, with its many generation defining heroes, has captured people’s imaginations for decades and we expect them to do the same in Abu Dhabi through this first-of-its-kind fun yet thought-provoking show,” said Faisal Al Sheikh, Events Manager, Abu Dhabi Tourism Authority (ADTA), which organises Summer in Abu Dhabi.

Summer in Abu Dhabi 2010, opening 24th June and running until 4th August, is ADTA’s largest edition to date and boasts an impressive entertainment line-up that includes great family activities, award-winning international acts, fun edutainment as well as ticket, hotel and attraction deals.

AED 15 gets you into Abu Dhabi National Exhibition Center’s (ADNEC) Hall 11 which will be home to more than 10 high-profile activities, including Laser Zone, Kids Zone, Play Motion, Dance-tricity, Bee Amazed, Junior Driving Schools and a 5-D cinema.

For more information about all the Summer in Abu Dhabi and associated offers log onto www.summerinabudhabi.com or call 800 555.