Sixth generation of the world's best-selling premium car set to further sales

BMW Group Middle East has welcomed the all-new BMW 3 Series sedan – the world's best-selling premium car – to the Middle East. The success story of the 3 Series over the past 37 years is set to continue with the powerful new design elements making this model bigger, sportier and more dynamic than ever.

Having sold 12.5 million cars since its launch in 1975, the BMW 3 Series continues to be the BMW Group's best-selling model series, consistently accounting for more than a quarter of the company's global sales. In 2010, every third BMW sold was a 3 Series.

Commenting on the soon to be launched new BMW 3 Series, Joerg Breuer, Managing Director, BMW Group Middle East said, "With the global success story of the BMW 3 Series, it's a model that is not only important, but one which makes us feel very proud, so launching the latest generation is another milestone for the company. The new car is the most dynamic 3 Series yet so we are looking forward to seeing its positive impact on this year’s regional sales performance.”