More than half of clients who specified a Rolls-Royce Ghost in 2011 turned to bespoke personalisation. The service, which includes anything from the application of unique paint colours, coach lines and tread plates to whole vehicle designs featuring champagne sets, humidors and picnic cabinets, helped drive Rolls-Royce to record sales last year

In total, 56 percent of Ghost and Ghost Extended Wheelbase models sold around the world featured bespoke design in 2011, with the Middle East taking a fair share of that percentage.

The move to highly personalised Rolls-Royce Ghost models follows an increase in sales of bespoke Phantom family cars last year. More than eight in every ten Rolls-Royce Phantom models passed through the hands of the team’s designers and skilled craftspeople, before being delivered to a client.

In the Middle East, one of the leading regions in Bespoke’s success story, every Phantom featured bespoke content, and the rate of Bespoke content on Phantom increased from 75 percent to 99 percent over the past five years.

“It is always our goal to exceed our clients’ highest expectations and fulfill their innermost desires,” said Torsten Müller-Ötvös, Rolls-Royce CEO. “With highly bespoke Phantom and Ghost models, we are able to achieve this. The passion with which our bespoke craftspeople create these beautiful cars is reflected in some truly outstanding examples delivered across the globe last year.”