Abu Dhabi Motors, the exclusive importer of BMW vehicles in Abu Dhabi and Al Ain, has announced the launch of a special application for users of Blackberry smartphones in the UAE

The application offers convenient and personalised methods for viewing Abu Dhabi Motors products, services and contacts at the click of a button.

This step comes in line with the BMW Group's focus on finding new and innovative ways to connect the driver, vehicle and showroom. The application eases the customer’s access to Abu Dhabi Motors' staff through location maps for BMW showrooms, and contact information of all staff members. Additionally, the application features a catalogue function, which allows the user to browse through Abu Dhabi Motors' complete product range of all cars available at the showrooms, including the BMW Premium Selection, BMW's pre-owned car programme and BMW Accessories.

"The UAE has one of the highest ratios of mobile phones per person in the world, and smartphones especially have become an essential part of everyday life here,” said Arno Husselmann, general manager at Abu Dhabi Motors. “We always aim to be where our customers are, in order to make their interaction with us as convenient for them as possible, which is why we have now launched this Blackberry application to complement the iPhone and iPad application we launched earlier this year. We are also looking into ways to connect with customers using other smartphone models in the near future.”

The Abu Dhabi Motors Blackberry application can be downloaded from the following link: https://appworld.blackberry.com/webstore/content/64859?lang=en