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The noodle house has been awarded Superbrand status for 2012. This status is assigned to a company or a brand based on market dominance, quality, trust, longevity, goodwill, customer loyalty and market acceptance. The Superbrands organisation, which began in 1994 and analyses the history and strength of different brands in over 87 countries, is universally commended for being an arbiter of branding excellence.
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