UAE students living in the UK ‘sell’ the authentic visitor experience

Visitors to Abu Dhabi Tourism Authority (ADTA)’s stand at World Travel Market (WTM) in London this week are learning about the emirate’s culture and hospitality directly from Emirati students who volunteered to work at the authority’s vibrant pavilion.

The students, all currently studying in the UK, were invited to join this year’s Abu Dhabi promotion at WTM – the leading global travel industry event - by Abdulrahman Ghanem Almutaiwee, UAE Ambassador to the Court of St. James in London.

“This initiative is important for the students and for Abu Dhabi. The participation of Emirati students on the stand means we’ve people who understand our culture and who can deliver a powerful message to potential visitors,” said the Ambassador.

“I have no doubt this kind of event will give them support in their studies and open their minds to what is happening in other countries. They can interact with different visitors and stakeholders, and this opportunity may encourage them to enter the travel industry when they return home.”

Saleh Al Ghailani is a student at Westminster University, London, studying Business Management and Administration, with a module in tourism. He says he’s learning a lot from his experience. “This is the first time I’ve been at WTM and I’m enjoying it. It’s been interesting to see other countries’ stands too and to meet people from other cultures.”

The students are assisting with meetings and explaining about the emirate’s heritage and culture to visitors.