Viceroy Hotels and Resorts this week announced the rebranding of the iconic Yas Hotel as Yas Viceroy, becoming an integral member of the Viceroy Hotels and Resorts portfolio of luxury offerings

The first Viceroy Hotel in the Middle East, the Yas Viceroy will now offer Viceroy’s unparalleled signature service, unique dining concepts and a refurbished lobby by renowned design firm Poltano Frau Emirates of Abu Dhabi.

Viceroy Hotels and Resorts represent the finest in inspiring design, intuitive service and innovative offerings. Since assuming the management of the property, the team at Yas Viceroy has been engaged in a thorough preparation to align themselves with the Viceroy brand.  The first priority for the rebranding of the Yas Viceroy hotel is to introduce Viceroy’s signature service, including staff training and collateral creation to perfect the meticulous level of service guests of Viceroy properties worldwide have come to expect.

The Yas Viceroy will also feature visible upgrades including a sleek new lobby.  Leading international design firm Poltrona Frau Emirates has transformed the lobby by creating inviting clusters of space in which guests can lounge or work in an intimate yet open environment.  The upgraded lobby is complimented with new branding, an expanded greeting area as well as improved concierge facilities to ensure guests a swift and seamless check-in process.

The Hotel has also re-introduced the executive club suites with benefits that include complimentary access to the executive lounge, private check-in and checkout, among other amenities.