Speed, not wearing your seatbelt, dangerous driving and using mobile phones are the leading causes of accidents and fatalities on Abu Dhabi roads

FLASH Entertainment today announced that leading road safety campaigners and celebrity speakers began visiting schools and universities in the Capital this week, as part of a month-long community strategy to educated students on road safety.

FLASH has teamed up with KHP Consulting, Abu Dhabi Sports Council, Abu Dhabi Traffic Police, Emirates Driving Company, Yas Marina Circuit, some of the country’s most respected professional drivers, and Abu Dhabi football stars to deliver an exceptional interactive and educational campaign, Yasalam Responsibly.

Part of Yasalam Live Across the City, Yasalam Responsibly aims to drive home the message that speed, not wearing a seatbelt, dangerous driving, talking on mobile phones and texting while driving are the leading causes of accidents and fatalities on our roads. The community initiative also aims reach out to passengers, who play a key role in ensuring their friends drive responsibly.

The campaign, which started on 10th October and ends on 14th November, has so far seen Emirati motor racing star Mohammad Al Mutawwa, Gulf Sports Race Team Manager, Barry Hope, Muna Abdulla Bin Zoubaa representing the Yas Marina Circuit, Abu Dhabi Traffic Police representatives and football players from Baniyas Club - Saad Mubarak, Fahad Ahmed and Masoud Sulaiman- visit the Abu Dhabi International School, NYU Abu Dhabi, HCT, Women’s Campus Abu Dhabi and Khalifa City. They spoke with students about the importance of staying alert and avoiding distractions while driving.

For more information, visit www.yasalam.ae